For Simply Fit Boilers, the goal was to create a brand identity that felt warm, approachable, and trustworthy, while still maintaining a polished, professional image. At the heart of this identity is Max – a custom-designed character and mascot in the form of a friendly cartoon boiler.

Max stands for more than just heating – he represents the company’s core values: Max Heating. Max Service. Max Quality. His playful appearance, inspired by manga-style illustration, adds personality and charm to the brand, helping to create a stronger emotional connection with families and homeowners. His flame-shaped “hair” is a subtle nod to the product itself – symbolising both warmth and energy.

The colour palette features warm yellows and oranges on a clean white background, evoking a sense of comfort and reliability. The typography was carefully chosen to balance friendliness with professionalism – clear, simple, and corporate without feeling cold.

This logo blends fun with function, making Simply Fit Boilers feel both dependable and relatable – a heating company people can genuinely connect with.