Simone Stephen, a UK-based hypnotherapist, counsellor, and Reiki specialist, approached John for assistance in establishing her online presence. With no prior website and a limited budget, she needed a simple, yet effective, website to promote her services to both adults and children seeking therapy.

Simone’s primary goal was to create an online platform that would allow potential clients to easily understand the services she offers and reach out for support. With no existing website, it was crucial to design a user-friendly site that clearly communicated her areas of expertise while keeping the experience simple and approachable.

To meet Simone’s needs within her budget, we devised a solution that was straightforward, scalable, and easy for her to manage. Our approach included the following steps:

Client Discovery & Planning: We conducted a detailed consultation with Simone to understand her business, target audience, and specific needs. Through this conversation, we identified the challenges she faced and the features she required for her website.

User-Friendly Content Management: Knowing that Simone would need to manage the site independently, we implemented an intuitive backend using WordPress and Advanced Custom Fields (ACF). This made it simple for her to update content and manage her site’s pages without technical expertise.

E-Commerce Integration: We integrated a basic e-commerce platform into the website, enabling Simone to sell digital products like MP3s, offer gift vouchers, and accept payments for therapy sessions online. This functionality allowed her to expand her offerings and streamline her business operations.

Design & Layout: We prioritized a clean and welcoming design that would resonate with both adults and children. Since Simone works with two distinct audiences, we created two separate sections on the homepage to clearly define the services for each group. Each section was distinguished with its own pastel color, ensuring the design remained calm and approachable. Additionally, we included a large, friendly photo of Simone on the homepage to make visitors feel personally connected to her brand.

The result is a clean, simple, and functional website that effectively showcases Simone’s services. The design is approachable and intuitive, offering visitors a clear understanding of the therapies available. The site is also equipped with the ability to expand with additional features like online therapy payments and a growing digital product shop.

In summary, this website offers a seamless user experience, allowing potential clients to easily find the therapy services they need while helping Simone manage her practice efficiently.