Working closely with the CEO, we began the process of distilling the brand into a refined and future-proof identity. At the heart of this was the development of a new visual system—designed to reflect both the company’s legacy and its ambitions.

One of the most sensitive and strategic aspects of the project involved evolving the logo. The investor was keen to maintain visual recognition in the industry, while the CEO wanted a shift toward a more modern, tech-savvy aesthetic.

We took a considered approach—refining rather than replacing:

• Retained key structural elements from the Migration Solutions logo to preserve recognition.

• Introduced a sleeker, more modern typographic approach using gradient-infused detailing to imply depth and innovation.

• Swapped the original burgundy for a bold, vibrant red, paired with a cool metallic grey to bridge professionalism with technical sophistication.

• Designed the “O” in MigSolv as a dynamic brand asset—capable of transformation to symbolise different services, campaigns, or ideas. This gave the identity modularity while maintaining brand integrity.

To support brand recognition through the transition, Migration Solutions was retained as a descriptor beneath the new MigSolv logo until the new name established equity in its own right.

To shift perceptions away from “men in grey suits” and toward a more forward-facing, people-first brand, we implemented a number of key visual strategies:

• Photography: We introduced authentic imagery of the team behind MigSolv, highlighting the human expertise and personality that powered its services.

• Illustration & Iconography: Bespoke illustrations and icons created visual clarity while reinforcing a more engaging and less rigid tone.

• Colour Palette: The identity was expanded with the introduction of green, complementing the red and grey and infusing the brand with energy, freshness, and a subtle nod to environmental awareness.

The rebrand extended into every physical and digital touchpoint, ensuring cohesion across all channels.

Business Cards

We created a high-impact, concept-driven business card—designed as a mock security badge. It represented MigSolv’s commitment to security, innovation, and sustainability. Produced in biodegradable plastic, it not only communicated the company’s environmental principles but also positioned it as forward-thinking. A QR code on the reverse stored personal contact information—cutting-edge at the time.

Stationery

We designed print-ready templates that could be easily used in Microsoft Office while maintaining a sleek, brand-aligned aesthetic. Faded circuit-board-like lines echoed the technical nature of the business without overpowering minimal layouts.

Magazine Adverts

Over time, magazine adverts reflected the evolution of the brand. Early designs used stark red, white, and grey; later iterations began incorporating green, larger imagery, and more human-centered messaging.

Exhibition Design

From pop-up stands to full-scale trade show installations, MigSolv’s presence became more dynamic and inviting. Early stands featured clean white space and data-driven loops; later designs embraced green and bolder storytelling to express the brand’s expanding narrative.

Informational Handouts

Handouts maintained the visual language of the website, using symbolic visuals and restrained copy to encourage deeper exploration online. Content was designed for high scan-ability and strategic use of callouts and microcopy to engage B2B readers.

Infographics

To visualise complex information and enhance shareability, we designed several infographics. One featured a circular visual metaphor—symbolising the unbreakable nature of MigSolv’s security systems, with customer data racks at the protected centre.