Not every designer explains what their logo means, often, there is no meaning but for John Wilson Design, like all our brand designs, there is a deep meaning behind our triangle symbol.

Our triangle logo, with its vibrant yellow and blue glow on one side and a dark, barely visible presence on the others, is a powerful and intentionally symbolic representation of our brand’s core values.

As a web and brand designer, the choice of a triangle for our main symbol is highly apt due to its inherent psychological and geometric properties:

• Stability & Structure: The triangle is the most stable geometric shape. It signifies a strong, reliable foundation, essential for a web and brand design business that builds and structures online presences and brand identities. It suggests our work provides a solid framework for our clients’ success.
• Direction & Progression: Triangles inherently point in a direction. In our case, with the glowing side, it subtly suggests forward momentum, progress, and growth – key outcomes we aim to deliver for our clients.
• Balance & Harmony: While visually simple, the triangle represents a balance of three elements. This symbolises the holistic nature of our work, integrating design, functionality, and brand strategy into a cohesive whole.
• Innovation & Aspiration: Often associated with pyramids or peaks, the triangle can evoke ambition, reaching new heights, and innovative solutions – all crucial aspects of cutting-edge web and brand design.
• Efficiency & Precision: Geometrically, the triangle is efficient and precise. This aligns with our professional dedication to delivering well-crafted, accurate, and optimised digital solutions.

The deliberate choice to have the right side of your triangle glow vibrant yellow and blue, while the other sides remain dark and subtle, is where the true narrative of your brand unfolds:

• The Right Side as the “Catalyst Arc”: In Western cultures, reading and progression often move from left to right. By having the right side glow, we aim to symbolise the output or transformation that occurs through our services. It’s the point of ignition, where ideas become tangible, and dormant potential is brought to life.

VIBRANT YELLOW: THE SPARK OF CREATIVITY & OPTIMISM

• • Energy & Innovation: Yellow is the color of intellect, creativity, and new ideas. It represents the initial spark, the innovative concepts we bring to the table.
  • Optimism & Visibility: Its vibrancy signifies optimism, positivity, and the ultimate goal of making our clients’ brands highly visible and successful. It’s the “aha!” moment we hope to deliver.
  • Clarity & Illumination: Yellow is associated with light and clarity, reflecting our ability to shed light on complex problems and provide clear, effective design solutions.

VIBRANT BLUE: THE DEPT OF STRATEGY & TRUST

Trust & Reliability: Blue is universally associated with trust, professionalism, and reliability. This reinforces your brand’s commitment to delivering dependable and high-quality results.

• • Intelligence & Strategy: It represents the deep strategic thinking and meticulous planning that underpins our design work. It’s not just about aesthetics; it’s about intelligent solutions.
  • Calm & Authority: While yellow provides the energy, blue provides a calming, authoritative presence. This combination suggests that our innovative solutions are grounded in sound strategy and delivered with professional composure.
• The Interplay of Yellow and Blue: The Synergy of “Creative Strategy”
  • The blend of vibrant yellow and blue on the same side represents the synergistic power of creative vision fueled by strategic intelligence. It’s the unique combination we offer: not just beautiful designs, but designs that are purpose-driven and yield results.
  • This “Catalyst Arc” signifies the moment where our clients’ dormant ideas (represented by the dark sides) are transformed into luminous, effective, and impactful brand realities.

The left and bottom sides being dark and barely visible are equally significant:

• The Client’s Unseen Potential/Starting Point: These darker sides represent the raw, unrefined state of a client’s brand or online presence before engaging our services. It’s the unlit potential, the challenges, or the lack of visibility they face.
• Your Underlying Process & Foundation: They also subtly allude to the immense amount of foundational work, research, and technical expertise that goes into your design process – much of which is unseen by the client but is crucial for the glowing outcome. It’s the rigorous structure and “behind-the-scenes” effort that supports the visible brilliance.
• Mystery & Depth: The subtle visibility suggests depth and complexity, hinting at the layers of thought and skill you bring to each project.

Your triangle logo communicates that you are a web and brand designer who:

• Provides a stable and strategic foundation for growth.
• Ignites creative solutions that are backed by intelligent planning.
• Transforms unseen potential into visible, vibrant, and successful brand presences.
• Is precise, innovative, and reliable.

The “Catalyst Arc” concept positions your brand as the essential partner in illuminating and actualizing your clients’ digital and brand aspirations.