This exhibition stand was designed for the European Data Centre Association (EUDCA) to support their presence at industry events and help establish their brand visually in a clear, confident way.

The project began with a goal to create a medium-sized popup stand that would introduce the brand to new audiences in a professional, memorable way. The original concept used light, literal colours — baby blue oceans and soft greens — but the overall result felt too washed out and lacked the visual weight of a modern, forward-thinking organisation.

Inspired by the EUDCA’s logo, the new design took a more refined and contemporary approach.

• We drew directly from the brand’s deep blue palette, slightly adjusting the tone to create a richer royal blue for the banner background.

• Elements from the logo — specifically the circular shapes — were reimagined as graphic accents, creating an abstract, decorative texture across the stand.

• This approach moved the design away from literal interpretations and toward a more strategic, brand-driven visual.

The final design presents EUDCA as a modern, credible, and design-conscious organisation, ready to stand out in a competitive event space.