# John Wilson Design --- ## Pages - [Custom Music Themes for Business & Life Stories](https://johnwilsondesign.co.uk/branding-design/unique-custom-music-themes/): Get a custom music theme for your business or personal story. Create a unique brand jingle or tell your life's journey through music. Only £40! - [Web Design Upton](https://johnwilsondesign.co.uk/web-design-wirral/web-design-upton/): Looking for web design Upton experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - [Web Design Caldy](https://johnwilsondesign.co.uk/web-design-wirral/web-design-caldy/): Looking for web design Caldy experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - [Confirmation Page](https://johnwilsondesign.co.uk/confirmation-page/): Your message has landed safely - [Web Design Bromborough](https://johnwilsondesign.co.uk/web-design-wirral/web-design-bromborough/): Looking for web design Bromborough experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - [Web Design Bebington](https://johnwilsondesign.co.uk/web-design-wirral/web-design-bebington/): Looking for web design Bebington experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - [Web Design Meols](https://johnwilsondesign.co.uk/web-design-wirral/web-design-meols/): Elevate your Meols business online! I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients. - [Web Design Greasby](https://johnwilsondesign.co.uk/web-design-wirral/web-design-greasby/): Looking for web design Greasby experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - [Web Design Port Sunlight](https://johnwilsondesign.co.uk/web-design-wirral/web-design-port-sunlight/): Looking for web design Port Sunlight? I create stunning, high-converting websites tailored for local success. - [Web Design Hoylake](https://johnwilsondesign.co.uk/web-design-wirral/web-design-hoylake/): Looking for Web Design Hoylake? I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients - [Web Design Heswall](https://johnwilsondesign.co.uk/web-design-wirral/web-design-heswall/): Grow your Heswall business online! I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients. - [Web Design Daresbury](https://johnwilsondesign.co.uk/web-design-runcorn/web-design-daresbury/): Professional web design Daresbury for businesses that want to grow. Custom-built websites that look great, load fast, and convert visitors into clients. - [Web Design Halewood](https://johnwilsondesign.co.uk/web-design-halewood/): Professional web design Halewood for small businesses and startups. Custom WordPress websites that convert visitors into clients. - [Logo Design Halewood](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-halewood/): Professional logo design Halewood by John Wilson Design. Create a memorable, long-lasting brand identity with expert, one-to-one service. - [Website Accessibility Audit](https://johnwilsondesign.co.uk/website-design/website-accessibility-audit/): Prices From £150 - [Website Redesign Services](https://johnwilsondesign.co.uk/website-design/website-redesign-services/): Is your website outdated or underperforming? Our website redesign services help you relaunch with a modern, high-converting design built for growth and results. - [Website Redesign Liverpool](https://johnwilsondesign.co.uk/website-design/website-redesign-services/website-redesign-liverpool/): Get a professional website redesign Liverpool that improves speed, looks modern, & helps you rank locally. Relaunch with confidence & convert more visitors. - [Web Design Garston](https://johnwilsondesign.co.uk/web-design-garston/): Looking for web design Garston? John Wilson offers custom, professional websites that help local businesses grow. Get a fast, mobile-friendly site that works. - [Web Design Runcorn](https://johnwilsondesign.co.uk/web-design-runcorn/): Need web design Runcorn? John Wilson creates fast, professional websites tailored to local businesses—custom-built to grow with your brand. - [Web Design Wallasey](https://johnwilsondesign.co.uk/web-design-wirral/web-design-wallasey/): Professional web design Wallasey that helps local businesses stand out, attract customers, and grow online. Custom websites built to convert. - [Web Design Birkenhead](https://johnwilsondesign.co.uk/web-design-wirral/web-design-birkenhead/): Web design Birkenhead built to grow your business. Fast, professional, mobile-friendly websites that convert—designed with your goals in mind. - [Web Design Speke](https://johnwilsondesign.co.uk/web-design-speke/): Professional web design Speke by Liverpool-based designer John Wilson. WordPress websites that are fast, mobile-friendly, and built to grow your business. - [Web Design Wavertree](https://johnwilsondesign.co.uk/web-design-wavertree/): Looking for web design Wavertree? John Wilson builds fast, professional WordPress websites tailored to your business - [Web Design Hunts Cross](https://johnwilsondesign.co.uk/web-design-hunts-cross/): Professional web design Hunts Cross tailored to your business. John Wilson builds fast, scalable WordPress websites that convert. Get started today. - [Web Design Grassendale](https://johnwilsondesign.co.uk/web-design-grassendale/): Affordable, professional web design in Grassendale. Custom WordPress websites by Liverpool-based designer John Wilson—built to grow your business - [Website Audit](https://johnwilsondesign.co.uk/website-design/website-audit/): Unlock your site's potential with a professional website audit. Get expert insights, honest feedback, and actionable improvements—all for just £75. - [Logo Design St Michaels](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-st-michaels/): Looking for custom logo design St Michaels? John Wilson creates unique, professional logos that reflect your brand's identity and make a lasting impact. - [Logo Design Hale](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-hale-village/): Looking for professional logo design Hale village? John Wilson creates custom logos that reflect your brand's identity and leave a lasting impression. - [Logo Design Frodsham](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-frodsham/): Looking for expert logo design Frodsham? John Wilson creates custom, meaningful logos that reflect your brand and leave a lasting impression. - [Logo Design Allerton](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-allerton/): Looking for expert logo design in Allerton? I’m John Wilson, a local designer with 13+ years' experience creating logos that help businesses stand out - [Logo Design Aigburth](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-aigburth/): Need professional logo design Aigburth? John Wilson creates unique, custom logos with 13+ years of experience to help your business stand out - [Logo Design Wirral](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-wirral/): Professional logo design Wirral to help your business stand out. Bespoke branding, custom logos, and visual identity design by John Wilson. - [Web Design Gateacre](https://johnwilsondesign.co.uk/web-design-gateacre/): Looking for web design Gateacre that drives results? John Wilson, a local Liverpool web designer, creates websites that look great and grow with your business. - [Web Design St Michaels](https://johnwilsondesign.co.uk/web-design-st-michaels/): Looking for web design St Michaels that delivers results? John Wilson, a Liverpool-based designer, creates custom websites that grow with your business - [Web Design Cressington](https://johnwilsondesign.co.uk/web-design-cressington/): Need web design Cressington that works for your business? John Wilson, a Liverpool-based web designer, creates websites designed for growth. - [Logo Design Liverpool](https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-liverpool/): Professional logo design Liverpool. Custom logos built to last—no templates, just strategy-driven design that fits your brand. Work directly with a local expert - [Web Design Aigburth](https://johnwilsondesign.co.uk/web-design-aigburth/): Looking for professional web design Aigburth? John Wilson creates websites that help local businesses grow. Fast, responsive, and tailored to your brand - [Web Design Childwall](https://johnwilsondesign.co.uk/web-design-childwall/): Looking for professional web design Childwall? John Wilson creates custom, results-driven websites. Fast, responsive, and tailored to your brand. - [Web Design Frodsham](https://johnwilsondesign.co.uk/web-design-frodsham/): Looking for web design Frodsham? I create custom, mobile-friendly websites for small businesses — simple, affordable, & built to grow your brand. - [Web Design Hale VIllage](https://johnwilsondesign.co.uk/web-design-hale-village/): Professional web design Hale village tailored to your business goals. Custom-built websites that look great, load fast, and convert visitors into clients. - [Web Design Calderstones](https://johnwilsondesign.co.uk/web-design-calderstones/): Bespoke web design Calderstones by a local designer. Future-proof websites built in WordPress with strategy, SEO, and care—just around the corner from you. - [Web Design Allerton](https://johnwilsondesign.co.uk/web-design-allerton/): Custom web design Allerton, Liverpool. Work with a local designer who builds beautiful, strategic websites that grow with your business. - [Web Design Wirral](https://johnwilsondesign.co.uk/web-design-wirral/): Professional web design Wirral for small businesses, startups, & local brands. Future-proof websites built with WordPress & a strategy that grows with you. - [Web Design Woolton](https://johnwilsondesign.co.uk/web-design-woolton/): Local web design Woolton by a lifelong resident. Websites built in WordPress with SEO, future-proof features, & support from someone who knows the area. - [Web Design Liverpool](https://johnwilsondesign.co.uk/web-design-liverpool/): Get expert web design Liverpool from John Wilson. Custom websites for small businesses, creatives, and personal brands. Based in Liverpool, building UK-wide - [Work](https://johnwilsondesign.co.uk/work/): Some of my latest work. - [Home](https://johnwilsondesign.co.uk/): Liverpool-based web designer crafting bold, modern websites with strategy and style. No templates—just clean, custom design that gets results. - [About](https://johnwilsondesign.co.uk/about/): A versatile creative --- ## Posts - [The Truth About Accessibility Overlays: 5 Reasons They Fall Short](https://johnwilsondesign.co.uk/accessibility-overlays/): Don't fall for quick fixes! Learn why accessibility overlays are not true solutions, introduce risks, and don't prevent lawsuits. Discover how to achieve genuine web accessibility. - [7 Simple Truths: Do I Really Need a Website for My New Business or Hobby?](https://johnwilsondesign.co.uk/do-i-really-need-a-website-for-my-new-business/): Worried about cost or tech skills? Find out if you really need a website for your new business or hobby. We break down 7 essential truths about getting online - [The Ultimate Showdown: Dark Mode VS Light Mode – 7 Key Insights for Brand Perception](https://johnwilsondesign.co.uk/the-ultimate-showdown-dark-mode-vs-light-mode-7-key-insights-for-brand-perception/): Discover the truth about Dark Mode VS Light Mode! Explore user preferences, branding, & key stats. Learn why designing for both is crucial for accessibility - [Unmasking the Deceptive Dark Pattern Sneak Into Basket: 3 Ways to Protect Yourself](https://johnwilsondesign.co.uk/dark-pattern-sneak-into-basket/): Uncover the deceptive dark pattern sneak into basket. Learn how companies add hidden fees & unwanted items to your cart & discover 3 ways to protect yourself. - [Unmasking Deception: 5 Ways the Dark Pattern Confirm Shaming Tricks You Online](https://johnwilsondesign.co.uk/dark-pattern-confirm-shaming/): Uncover the manipulative 'dark pattern confirm shaming' online. Learn how websites use guilt to influence your choices, its impact, & ways to recognise & resist - [7 Key Ways Breadcrumb Navigation on Websites Boosts User Experience](https://johnwilsondesign.co.uk/breadcrumb-navigation-on-websites/): Discover 7 key ways breadcrumb navigation on websites boosts user experience and accessibility. Learn how this simple tool helps users navigate easily. - [Dark Patterns and Mental Health: Exposing 6 Deceptive Designs and Their Alarming Impact](https://johnwilsondesign.co.uk/dark-patterns-and-mental-health/): Discover how deceptive website dark patterns and mental health. Learn to identify 6 common tactics, understand their effects, and protect yourself online. - [7 Simple Steps: How to Make Your Website Articles More Accessible with AI](https://johnwilsondesign.co.uk/how-to-make-your-website-articles-more-accessible-with-ai/): Boost your reach! Discover how to make your website articles more accessible with AI using UDL principles for everyone. - [Why Keyboard Navigation Accessibility Matters for Divi Sites](https://johnwilsondesign.co.uk/keyboard-navigation-accessibility/): Make your Divi website more accessible with our free keyboard navigation accessibility code. At John Wilson Design, we believe in inclusivity - [How Much Does It Cost to Get a Website Designed in Liverpool? 2025 Pricing Guide](https://johnwilsondesign.co.uk/how-much-does-it-cost-to-get-a-website-designed-in-liverpool/): Discover how much does it cost to get a website designed in Liverpool in 2025. Learn about pricing, what’s included, and why investing in one is worth it. - [Why :focus-visible CSS is a Game-Changer for Accessible and Aesthetic Web Design](https://johnwilsondesign.co.uk/why-focus-visible-css-is-a-game-changer/): Learn how the :focus-visible CSS pseudo-class improves accessibility without compromising design. Discover why it’s better than :focus - [Should I Use rem in My Websites? Here’s Why You Probably Should.](https://johnwilsondesign.co.uk/should-i-use-rem-in-my-websites/): Wondering 'should I use rem in my websites?' Learn why rem units are better than pixels for accessibility, scalability, and modern web design best practices. - [A Guide to Using the WebAIM Colour Contrast Checker: Ensure Your Brand Colours Meet Accessibility Standards](https://johnwilsondesign.co.uk/colour-contrast-checker/): In today’s digital landscape, ensuring that your brand’s visual elements are accessible to all users is not just a best... - [Accessible Web Typography: Why I Never Use Fonts Smaller Than 16px](https://johnwilsondesign.co.uk/accessible-web-typography/): Discover why using small fonts in web design harms accessibility. Learn the importance of 16px+ text and accessible web typography to create inclusive websites. - [Celebrating Recognition on DesignRush: A Milestone in Web Design Excellence](https://johnwilsondesign.co.uk/celebrating-recognition-on-designrush/): In today’s fast-moving digital landscape, the importance of professional web design has never been greater. Businesses of all sizes rely... - [What Makes A Good Therapist Website Liverpool?](https://johnwilsondesign.co.uk/therapist-website-liverpool/): Looking for a therapist website Liverpool? Discover expert tips on designing a user-friendly, responsive & effective therapist website. - [Desinion get others opinions about your design](https://johnwilsondesign.co.uk/desinion-get-others-opinions-about-your-design/): When creating design elements everyone, no matter who we are has their own opinion of what works and what doesn’t,... - [Website Design Liverpool – How to Choose the Right Web Designer (And Why It Matters)](https://johnwilsondesign.co.uk/website-design-liverpool-guide/): If you’re a business owner, creative, or entrepreneur in Liverpool, your website is more than just a digital presence—it’s your... - [A Review of the Interaction Design Foundation (IxDF)](https://johnwilsondesign.co.uk/a-review-of-the-interaction-design-foundation-ixdf/): During the many British lockdowns due to COVID, I knew I wanted to improve my design skillset. I had acquired... --- ## Projects - [Holistic Therapy Liverpool](https://johnwilsondesign.co.uk/project/holistic-therapy-liverpool-redesign/): John Wilson Design discusses his web design process for the redesign of Holistic Therapy Liverpool --- # # Detailed Content ## Pages > Get a custom music theme for your business or personal story. Create a unique brand jingle or tell your life's journey through music. Only £40! - Published: 2025-06-08 - Modified: 2025-06-23 - URL: https://johnwilsondesign.co.uk/branding-design/unique-custom-music-themes/ Imagine your brand with a signature sound that resonates with your audience, or your personal journey beautifully encapsulated in a melody. At John Wilson Design, we craft bespoke music themes that elevate your message and leave a lasting impression. Whether you're a business looking to create a memorable audio identity or an individual ready to tell your unique story through the power of music, we're here to bring your vision to life. Start Music Request Form Example Tracks Why Your Own Theme Song Matters: Unforgettable Brand Identity A custom theme song or jingle provides an instant and powerful way for your business to stand out. It creates an emotional connection, enhances recall, and strengthens your brand's personality, making it instantly recognizable to your customers. Emotional Storytelling Music is a universal language. For individuals, a personalized theme song can beautifully express your life's journey, milestones, or passions. It's a unique and deeply personal way to reflect on your experiences and share your story with the world. Enhanced Engagement & Professionalism Music is a universal language. For individuals, a personalized theme song can beautifully express your life's journey, milestones, or passions. It's a unique and deeply personal way to reflect on your experiences and share your story with the world. Start Music Request Form Our Service: Your Custom Sound We specialize in creating tailor-made music themes that perfectly capture the essence of your brand, business, or personal narrative. From upbeat jingles to evocative cinematic scores, we work closely with you to understand... --- - Published: 2025-06-08 - Modified: 2025-06-08 - URL: https://johnwilsondesign.co.uk/branding-design/unique-custom-music-themes/music-request-form/ HomeSimply complete this short form and we will be in touch within 48 hours with your sample track. If you have any questions about the form or the process then please don't hesitate to contact us. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Your Name *FirstLastYour Email *Tell me about your business or life story *Please provide a fair bit of detail, no less than 3 sentences please. If you struggle typing we can have a chat over our popup on telephone instead. Choose Music Genres - select as many as you like *PopRockHip-hopElectronicDanceCountry & FolkR & BSoulJazzBluesMetalEasy ListeningReggaeCinematicAsian me music Name Other Music GenreAny favourite music artists? Who is this for? If you are a business, do you have a target audience? ( function { const style = document. createElement( 'style' ); style. appendChild( document. createTextNode( '#wpforms-2253-field_2-container { position: absolute ! important; overflow: hidden ! important; display: inline ! important; height: 1px ! important; width: 1px ! important; z-index: -1000 ! important; padding: 0 ! important; } #wpforms-2253-field_2-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-2253-field_2-container label { counter-increment: none; }' ) ); document. head. appendChild( style ); document. currentScript? . remove; } ); Start My Track --- > Looking for web design Upton experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-upton/ HomeAre you an Upton business ready to make a significant impact online? I specialize in crafting elegant, high-converting websites that not only capture the unique character of Upton but also drive tangible results for your enterprise. Whether you're a bustling local shop, a thriving service provider, a community hub, or a new venture in Upton, I'm dedicated to ensuring your online presence is as distinctive and effective as your business. As a dedicated web design specialist, I possess a nuanced understanding of the Upton area and what it truly takes for local businesses to succeed in the digital sphere. My commitment extends beyond just building websites; I create powerful digital assets designed to propel your success. I design and develop bespoke websites that empower you to:Attract Your Ideal Upton ClienteleShowcase Your Brand's DistinctionBoost Enquiries & ConversionsEstablish a Strong Online FootholdI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for longevity. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Upton business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Upton, your target demographic, and the specific opportunities and challenges of... --- > Looking for web design Caldy experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-caldy/ HomeAre you a Caldy business seeking a sophisticated online presence that truly reflects your brand's excellence? I specialize in crafting elegant, high-performing websites that not only capture the unique essence of Caldy but also deliver outstanding results for your enterprise. Whether you're an exclusive boutique, a distinguished professional service, a refined hospitality venue, or a new venture in Caldy, I'm dedicated to ensuring your online presence is as distinguished and effective as your business. As a dedicated web design specialist, I possess a refined understanding of the Caldy area and what it truly takes for local businesses to thrive in the digital landscape. My commitment extends beyond just building websites; I create powerful digital assets designed to elevate your success. I design and develop bespoke websites that empower you to:Look professional from day oneTailored to Your VisionOptimised for Local DiscoveryBuilt for Your EmpowermentI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for longevity. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Caldy business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Caldy, your target demographic, and the specific opportunities... --- - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/confirmation-page/ Your message has landed safely with John Wilson Design. We're already looking forward to connecting and will be in touch very soon to discuss your design needs. Get ready for some creative magic! --- > Looking for web design Bromborough experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-bromborough/ HomeAre you a Bromborough business ready to make a powerful statement online? I specialise in crafting impactful, high-converting websites that not only capture the practical spirit of Bromborough but also drive significant results for your enterprise. Whether you're a busy retail outlet, a trusted service provider, a local eatery, or an ambitious startup in Bromborough, I'm committed to ensuring your online presence is as effective and professional as your business. As a dedicated web design specialist, I possess a practical understanding of the Bromborough area and what it truly takes for local businesses to succeed in the digital realm. My focus extends beyond just building websites; I create robust digital tools designed to propel your growth. I design and develop custom websites that empower you to:Attract the right ClienteleShowcase Your Brand's ProfessionalismBoost Enquiries & ConversionsEstablish a Strong Online PresenceI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for the long term. Whether you envision a straightforward informational site, a dynamic e-commerce platform, or an integrated booking system, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Bromborough business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Bromborough, your target demographic, and the specific opportunities and... --- > Looking for web design Bebington experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-bebington/ HomeAre you a Bebington business ready to create a powerful and effective online presence? I specialize in crafting impactful, high-converting websites that not only capture the welcoming spirit of Bebington but also drive significant results for your enterprise. Whether you're a cherished local shop, a trusted service provider, a community hub, or an ambitious startup in Bebington, I'm committed to ensuring your online presence is as effective and professional as your business. As a dedicated web design specialist, I possess a practical understanding of the Bebington area and what it truly takes for local businesses to succeed in the digital realm. My focus extends beyond just building websites; I create robust digital tools designed to propel your growth. I design and develop custom websites that empower you to:Attract Your Ideal ClienteleShowcase Your Brand's ProfessionalismBoost Enquiries & ConversionsEstablish a Strong Online PresenceI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for the long term. Whether you envision a straightforward informational site, a dynamic e-commerce platform, or an integrated booking system, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Bebington business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Bebington, your target demographic, and the specific... --- - Published: 2025-06-07 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-runcorn/ HomeA powerful logo is more than just a pretty mark — it’s the face of your business, the first impression, and often, the reason someone decides to trust your brand. At John Wilson Design, we don’t just design logos — we craft bold, meaningful visual identities that speak directly to your audience and set the tone for your entire brand. If you're looking for expert logo design Runcorn, you've come to the right place. Whether you’re launching a new business or reimagining an existing one, we can even help you shape the brand name and personality from scratch. Our approach blends conceptual thinking with a deep understanding of design theory, audience psychology, and your industry landscape. We believe a logo should beReflect who you are and what you stand forMake a confident, lasting first impressionStand out in a crowded marketBuild brand recognition and trust over timeBy marrying artistic flair with strategic thinking, we deliver logos that reflect who you are and what you stand for — while standing out from the noise. We're dedicated to providing top-tier logo design Runcorn services, ensuring your brand makes a lasting impression. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not an agency. I live and work in Liverpool and I get what it means to build something real here. This local understanding also extends to nearby areas, which is why I’m perfectly positioned to assist with your... --- > Elevate your Meols business online! I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients. - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-meols/ HomeAre you a Meols business aiming to establish a strong, captivating online presence? I specialize in crafting elegant, high-converting websites that not only capture the unique charm of Meols but also drive tangible results for your enterprise. Whether you're a cozy local shop, a thriving service provider, a community hub, or a new venture in Meols, I'm dedicated to ensuring your online presence is as distinctive and effective as your business. As a dedicated web design specialist, I possess a nuanced understanding of the Meols area and what it truly takes for local businesses to succeed in the digital sphere. My commitment extends beyond just building websites; I create powerful digital assets designed to propel your success. I design and develop bespoke websites that empower you to:Attract Your Ideal Meols ClienteleShowcase Your Brand's DistinctionBoost Enquiries & ConversionsEstablish a Strong Online FootholdI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for longevity. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for web design Meols business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Meols, your target demographic, and the specific opportunities and... --- > Looking for web design Greasby experts? I build stunning, high-converting websites for local businesses. Get a future-proof site that attracts clients - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-greasby/ HomeAre you a Greasby business looking to establish a strong, captivating online presence? I specialize in crafting elegant, high-converting websites that not only capture the unique charm of Greasby but also drive tangible results for your enterprise. Whether you're a cozy local shop, a thriving service provider, a community hub, or a new venture in Greasby, I'm dedicated to ensuring your online presence is as distinctive and effective as your business. As a dedicated web design specialist, I possess a nuanced understanding of the Greasby area and what it truly takes for local businesses to succeed in the digital sphere. My commitment extends beyond just building websites; I create powerful digital assets designed to propel your success. I design and develop bespoke websites that empower you to:Attract Your Ideal Greasby ClienteleShowcase Your Brand's DistinctionBoost Enquiries & ConversionsEstablish a Strong Online FootholdI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for longevity. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Greasby business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Greasby, your target demographic, and the specific opportunities and challenges... --- - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://johnwilsondesign.co.uk/web-design-wirral/west-kirby-web-design/ HomeSearching for a website that truly reflects the elegance and ambition of your West Kirby business? I specialize in crafting sophisticated, high-performing websites that not only capture attention but also deliver tangible growth. Whether you're a bustling boutique, a charming café, a professional service, or a unique startup in West Kirby, I'm here to ensure your online presence is as exceptional as your business. As a local web design specialist, I possess an intimate understanding of the West Kirby area and what it takes for businesses here to flourish online. I don't just build websites; I forge digital assets that drive success. I design and develop bespoke websites that empower you to:Attract Your Ideal ClienteleShowcase Your Brand's DistinctionBoost Enquiries & SalesEstablish a Strong Online PresenceI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only visually striking but also robust, scalable, and future-proof. Whether you envision a sleek portfolio site, a comprehensive e-commerce platform, or a dynamic blog, I'll transform your vision into a digital reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer offers more than just a website. You gain a dedicated partner who genuinely understands the fabric of West Kirby, your target demographic, and the specific opportunities and challenges of running a business in this vibrant area. You won't get lost in endless email threads or struggle to explain... --- > Looking for web design Port Sunlight? I create stunning, high-converting websites tailored for local success. - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-port-sunlight/ HomeAre you a Port Sunlight business seeking a website that truly embodies your brand's heritage and future aspirations? I specialize in creating polished, high-converting websites that not only capture the unique essence of Port Sunlight but also deliver tangible results for your enterprise. Whether you're a local artisan, a heritage attraction, a professional service, or a thriving independent business in Port Sunlight, I'm dedicated to ensuring your online presence is as distinguished as your business. As a dedicated web design specialist, I possess a nuanced understanding of the Port Sunlight area and what it takes for businesses here to flourish online. My mission extends beyond just building websites; I cultivate digital assets that drive genuine success. I design and develop bespoke websites that empower you to:Connect with Your Local AudienceReflect Your Unique IdentityBoost Engagement & ConversionsEstablish a Strong Online PresenceI work with industry-leading tools like WordPress (Divi) and Figma, guaranteeing your website is not only aesthetically pleasing but also robust, scalable, and designed for longevity. Whether you require a refined brochure site, a community portal, or an integrated booking system, I'll bring your digital vision to fruition. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer provides more than just a website. You gain a committed partner who genuinely understands the fabric of Port Sunlight, your target demographic, and the unique opportunities and challenges of operating a business... --- > Looking for Web Design Hoylake? I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-hoylake/ HomeAre you a Hoylake business ready to make a significant impact online? I specialize in crafting elegant, high-converting websites that not only capture the unique charm of Hoylake but also drive tangible results for your enterprise. Whether you're a vibrant local eatery, a bespoke retail shop, a professional service, or an emerging startup in Hoylake, I'm here to ensure your online presence is as distinguished and effective as your business. As a dedicated web design specialist, I possess an in-depth understanding of the Hoylake area and what it truly takes for local businesses to thrive in the digital landscape. My commitment extends beyond just building websites; I create powerful digital tools designed for your success. I design and develop bespoke websites that empower you to:Attract Your Ideal Hoylake ClienteleShowcase Your Unique Brand StoryBoost Enquiries & ConversionsEstablish a Dominant Online PresenceI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built to last. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Hoylake business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Hoylake, your target demographic, and the specific opportunities and challenges of... --- > Grow your Heswall business online! I create stunning, high-converting websites tailored for local success. Get a future-proof site that attracts clients. - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-heswall/ HomeAre you a Heswall business aiming to captivate your audience and grow your brand online? I specialize in crafting elegant, high-converting websites that not only capture the refined character of Heswall but also drive tangible results for your enterprise. Whether you're a charming local boutique, a professional service, a thriving restaurant, or a new venture in Heswall, I'm dedicated to ensuring your online presence is as distinguished and effective as your business. Whether you're a small business owner, coach, creative, or entrepreneur, I design and build custom websites that help you:Attract Your Ideal Heswall ClienteleShowcase Your Brand's DistinctionBoost Enquiries & ConversionsEstablish a Strong Online FootholdI work with industry-leading tools like WordPress (Divi) and Figma, ensuring your website is not only aesthetically pleasing but also robust, scalable, and built for longevity. Whether you envision a sophisticated portfolio site, a dynamic e-commerce platform, or an engaging blog, I'll transform your digital aspirations into reality. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer for your Heswall business offers more than just a website. You gain a committed partner who genuinely understands the fabric of Heswall, your target demographic, and the specific opportunities and challenges of operating a business in this charming locale. You won't get lost in frustrating communication barriers or struggle to explain specific local market nuances to someone unfamiliar with the area. I'm readily accessible, easy to communicate... --- - Published: 2025-06-04 - Modified: 2025-06-05 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-new-brighton/ HomeAre you a New Brighton business looking for a website that truly stands out? I specialize in crafting clean, high-converting websites that not only capture the unique spirit of New Brighton but also deliver tangible results for your business. I’m John Wilson, a Liverpool-based web designer with over a decade of experience helping businesses launch, grow, and evolve online. I build websites that look sharp, load fast, and are built to scale with your brand. As a local web design specialist, I understand the specific needs and aspirations of businesses in New Brighton. I don't just build websites; I build digital foundations that help you thrive. I design and develop custom websites that empower you to:Attract More Local CustomersShowcase Your Unique BrandDrive Enquiries & SalesStand Out from the CrowdI work with leading tools like WordPress (Divi) and Figma, ensuring your website is not just beautiful but also robust and scalable. Whether you need a sleek, minimalist design or a feature-rich site with a blog, booking system, or e-commerce functionality, I'll bring your vision to life. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessCollaborating with a local web designer means you get more than just a website. You gain a partner who genuinely understands the pulse of New Brighton, your target audience, and the unique challenges and opportunities of running a business here. No endless email chains or frustrating attempts to explain local... --- - Published: 2025-05-18 - Modified: 2025-05-18 - URL: https://johnwilsondesign.co.uk/accessibility-statement/ HomeAt John Wilson Design, I believe that the internet should be a place where everyone, regardless of ability or circumstance, can access content, navigate pages, and engage meaningfully with digital experiences. Accessibility is not an afterthought—it’s a fundamental aspect of good design. This statement outlines my ongoing commitment to accessibility, the actions I take to ensure inclusivity in my own website and in client projects, and the steps I’m taking to continuously improve. Why Accessibility Matters As a designer, educator, and advocate for thoughtful digital experiences, I understand that accessibility is about more than just ticking boxes. It’s about empathy, responsibility, and functionality. People interact with the web in different ways—using screen readers, voice commands, keyboard-only navigation, high contrast settings, and more. Whether someone has a permanent disability, a temporary impairment, or situational limitations, they deserve a seamless, respectful, and usable experience. Designing with accessibility in mind makes the internet better for everyone. It improves usability, SEO, mobile performance, and general readability—benefits that extend to all users, not just those with disabilities. My Commitment to Accessibility For This Website The John Wilson Design website has been created with accessibility as a core value from the very beginning. I’ve taken the following steps to support accessibility: Semantic HTML structure: All pages use proper headings, landmarks, and elements that allow screen readers and other assistive technologies to parse content correctly. Keyboard navigability: The site is usable via keyboard without relying on a mouse or gestures. Readable typography: Font choices, sizes, and spacing... --- > Professional web design Daresbury for businesses that want to grow. Custom-built websites that look great, load fast, and convert visitors into clients. - Published: 2025-05-11 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/web-design-runcorn/web-design-daresbury/ HomeNeed a professional web design Daresbury that actually delivers results—not just a pretty homepage? You’ve found the right designer. I’m John Wilson, a Liverpool-based web and brand designer with over 10 years of experience helping businesses launch and grow online. I craft websites that are clean, fast, and built to grow with your business. I work with business owners, consultants, and entrepreneurs across Cheshire and the North West, building bespoke websites that:Help you look credible from the startMake you stand out in a competitive marketTurn visitors into loyal clients or buyersGive you the freedom to update your content easilyEverything is built using top-tier tools like WordPress (Divi) and Figma—no clunky templates, and no unnecessary plugins. Whether you need a polished brochure site or a full-featured online platform, I’ll make sure it reflects your brand and gets results. I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessAs someone who works closely with clients across Liverpool, London, Surrey, Cheshire, and the North West, I understand the nuances of the local business landscape. Working with a nearby designer means we can collaborate more easily, with no confusing jargon or slow turnarounds. I’m not an agency—I’m hands-on and approachable. You’ll get one point of contact, clear timelines, and a site that’s 100% tailored to your business goals. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages,... --- > Professional web design Halewood for small businesses and startups. Custom WordPress websites that convert visitors into clients. - Published: 2025-05-11 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/web-design-halewood/ HomeI live and work just around the corner. I know the area, the businesses, and what it takes to make an impression in South Liverpool. You won’t be dealing with a faceless agency—you’ll get personal service, jargon-free communication, and results you can see. When someone searches for web design Halewood, they’re not just looking for a site—they’re looking for someone who gets it. That’s me. Whether you're a small business owner, coach, creative, or entrepreneur, I design and build custom websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI work primarily with WordPress (Divi), Figma, and other pro tools—no cookie-cutter templates or clunky page builders. Every build is tailored to your brand, your voice, and your goals. Whether you need something sleek and simple, or a full-scale site with blog, booking system, or online store—I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI live and work just around the corner. I know the area, the businesses, and what it takes to make an impression in South Liverpool. You won’t be dealing with a faceless agency—you’ll get personal service, jargon-free communication, and results you can see. When someone searches for web design Halewood, they’re not just looking for a site—they’re looking for someone who gets it. That’s me. Starter Sitefrom £6503-page website perfect... --- > Professional logo design Halewood by John Wilson Design. Create a memorable, long-lasting brand identity with expert, one-to-one service. - Published: 2025-05-11 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-halewood/ HomeYour logo is more than just an icon — it’s your introduction, your signature, and often the moment someone chooses your business over another. It’s not just about how it looks, but how it makes people feel. At John Wilson Design, we create logo designs that go beyond surface appeal. Based in the Liverpool area, we work closely with Halewood-based businesses to develop strong, clear brand visuals that spark recognition and build trust. Whether you’re starting fresh or giving your brand a much-needed refresh, we can help you shape the foundation — from naming and personality to a full brand identity. Every logo is grounded in strategy, psychology, and years of design expertise. We believe every successful logo should be:Memorable at First GlanceEmotionally EngagingPurposefully DesignedFuture-Proof and VersatileWe combine creative intuition with branding strategy to develop logo that communicate your message, match your mission, and separate you from your competitors. He created our logo & branding for our new business and we are thrilledJake - JAW Innovation GroupI’m not a big agency — I’m a local designer who lives and works near Halewood, and I understand what it means to build a brand that matters in a community like ours. You won’t be passed around a design team or stuck explaining your vision to multiple people. You’ll work directly with me, from our first conversation to the final logo files. That means a straightforward, personal process and a result that feels genuinely yours. When you're searching for logo design in Halewood,... --- - Published: 2025-05-10 - Modified: 2025-05-10 - URL: https://johnwilsondesign.co.uk/website-design/google-my-business-setup-service/ HomeStruggling to appear on Google when potential clients search for your services? A well-optimized Google My Business (GMB) profile is one of the most powerful (and free) tools to boost your local visibility and attract more customers. I’ll help you set it up the right way—so you can start showing up in local searches and maps with confidence. Full Google My Business SetupFrom start to finish, I’ll handle the entire process—creating your profile, verifying it, and ensuring all the key business details are correctly entered and optimized. SEO-Friendly OptimisationI’ll write keyword-rich descriptions, add high-quality images, and set your categories, services, and business hours for maximum local visibility. Custom Cover & Logo UploadsConsistent branding matters. I’ll upload and size your logo and cover image to keep your brand looking sharp across search and maps. Easy To ManageWant to start with your first post or know how to ask for reviews? I’ll include simple guides to help you build momentum and trust with your audience. 1. Small business ownersSmall business owners who don’t have a GMB profile yet2. FreelancersFreelancers or creatives wanting to appear in local searches3. Service Based BusinessesService-based businesses (like web design, photography, or trades)4. Looking to optimiseAnyone who’s claimed their profile but doesn’t know how to optimise itOver 90% of customers search online before choosing a local service. If your profile isn’t there—or isn’t set up properly—you’re leaving money on the table. It's a one time set-up fee of £100 Includes everything listed above + free 15-minute call for... --- - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/website-design/website-accessibility-audit/website-accessibility-audit-liverpool/ Prices From £150HomeDo you run a business in Liverpool and worry your website might not be fully accessible? You’re not alone. Many business owners don’t realise their site might be difficult—or even impossible—to use for people with disabilities. At John Wilson Design, we offer a comprehensive website accessibility audit in Liverpool to help you identify and fix those issues, so your site is inclusive, user-friendly, and compliant. As Liverpool continues to grow as a digital and creative hub, having a website that works for everyone—including people with visual, motor, hearing, or cognitive impairments—is no longer a “nice to have. ” It’s essential. Think about this:Impaired visionSomeone in Allerton using a screen reader visits your site and can’t understand your content because images are missing alt text. Inaccessible formA customer from the Wirral tries to fill in a form on your site, but it’s not accessible via keyboard. Contrast IssueA parent in Aigburth looking for your services on mobile finds your site confusing and hard to navigate due to poor structure and contrast. They’ll click away, possibly for good. A professional website accessibility audit can prevent this, ensuring your business serves every customer across Liverpool—regardless of their ability or device. If you’re a Liverpool-based business with a website, you might be experiencing some of these common concerns:Accessibility is about how your site functions for everyone, not just how it looks. A visually appealing site can still have barriers that block users with disabilities. WCAG 2. 2 compliance can seem overwhelming, especially... --- - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-wavertree/ HomeNeed a logo in Wavertree that turns heads and feels right from the first glance? I’m John Wilson — a logo designer with 13+ years of experience helping small & medium sized businesses and startups transform their ideas into bold, strategic logos that actually mean something. Based not far from Wavertree, I love working with local businesses to craft identities that feel personal, professional, and built to last. Whether you’re launching something new or giving your brand a much-needed refresh, I design logos that help you:Look smart, trustworthy, and establishedAttract your ideal customers with clarityCreate an instant sense of connectionStand out in Wavertree and everywhere else you show upEach logo I create is hand-crafted from scratch. No off-the-shelf designs. No tired templates. Just thoughtful work rooted in strategy and style. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessThere’s something powerful about working with someone who understands where you’re coming from. Wavertree is a vibrant part of Liverpool—full of heritage, personality, and creativity. I get that. And I bring that local insight into every brand I design. If you’re searching for logo design Wavertree, chances are you’re looking for more than just a pretty picture. You want strategy. Substance. Something that reflects your brand, not just fills a space. That’s exactly what I deliver. You’ll work directly with me—no agencies, no confusion, no compromises. Starter Logofrom £250Perfect for side hustles or early-stage brands that need... --- - Published: 2025-05-07 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/website-design/website-accessibility-audit/ Prices From £150HomeIs your website truly accessible to everyone? If you’re unsure, you’re not alone. Many business owners launch their sites with aesthetics, content, and SEO in mind—but overlook one critical factor: accessibility. At John Wilson Design, we help you identify and fix barriers through a professional website accessibility audit, making your site inclusive, compliant, and user-friendly for all. Today’s web users come from all walks of life. This includes individuals with visual impairments, motor difficulties, cognitive conditions, and hearing loss. If your site isn’t built with these users in mind, you risk alienating a significant portion of your audience. But it’s more than just doing the right thing—accessibility impacts your brand reputation, user engagement, SEO, and even legal compliance. Imagine this scenario:Impaired visionA customer with impaired vision tries to navigate your service page but screen readers can’t interpret your images or your page structure. Limited motor skillsSomeone with limited motor skills struggles to click a small call-to-action button. A person with ADHDA person with ADHD finds your layout overwhelming and difficult to follow. They’ll leave your site—and probably not return. That’s why a website accessibility audit is crucial. It’s the first step to ensuring your website can be accessed and used by everyone, regardless of ability. If you already have a website, you might be feeling uncertain or even anxious about accessibility. Here are some common worries we hear from clients:Many designers and developers don’t prioritise accessibility unless it’s specifically requested. You may assume your site is fine—until someone... --- > Is your website outdated or underperforming? Our website redesign services help you relaunch with a modern, high-converting design built for growth and results. - Published: 2025-05-05 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/website-design/website-redesign-services/ HomeYour website isn’t just a brochure — it’s your most important sales tool. We help businesses like yours refresh outdated websites into high-performing, user-focused platforms. I’m John Wilson, a Liverpool-based web designer with over a decade of experience helping businesses launch, grow, and evolve online. I build websites that look sharp, load fast, and are built to scale with your brand. If your site feels outdated, slow, hard to use, or doesn’t reflect who you are today, it’s time for a change. A smart website redesign isn’t just about aesthetics — it’s about improving performance, usability, and results. You may need a website redesign if:Your site isn’t mobile-friendlyVisitors aren’t converting into customersIt’s slow, cluttered, or confusing to navigateYou’ve outgrown your current brand or contentWe don’t just give you a new coat of paint. We rebuild your website from the ground up with your goals in mind — whether that’s more leads, more sales, or better user experience. What’s included:Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessOur redesign service goes far beyond changing colors and layouts. It’s a strategic overhaul of how your site looks, feels, and functions — built to match your current goals, brand identity, and user expectations. Whether you’ve rebranded, your traffic has plateaued, or your competitors are ahead, a smart website redesign helps you stay relevant, improve performance, and increase conversions. It’s your chance to turn your site into... --- > Get a professional website redesign Liverpool that improves speed, looks modern, & helps you rank locally. Relaunch with confidence & convert more visitors. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://johnwilsondesign.co.uk/website-design/website-redesign-services/website-redesign-liverpool/ HomeOutdated website? Struggling to convert visitors into customers? We offer expert website redesign services in Liverpool that bring your brand back to life online — with modern design, mobile-first performance, and local SEO baked in. If your website looks dated, loads slowly, or just doesn’t feel like you anymore, it’s probably costing you business. A professional website redesign isn’t just about looking better — it’s about getting better results. You might need a website redesign Liverpool if:You’ve rebranded or your business has evolvedYour site isn’t mobile-friendly or fast enoughCustomers are bouncing and not convertingYou want to improve your local rankings in LiverpoolWe’ve helped Liverpool-based businesses transform their websites into powerful marketing tools. Whether you run a small local shop, a growing startup, or a creative brand — we tailor your redesign to your goals. What’s included in every Liverpool website redesign:Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessA website redesign is your chance to rethink everything — your layout, messaging, calls-to-action, and SEO. We focus on improving user experience, increasing conversions, and aligning your website with your current brand and goals. Done right, it’s one of the highest-ROI investments a Liverpool business can make. A well-executed website redesign does more than make your site look better — it helps your business perform better online. We focus on creating websites that not only look great today but continue to support your goals for... --- - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://johnwilsondesign.co.uk/design-ethos/ HomeAt John Wilson Design, change isn’t something we fear — it’s something we build with. Design, like the world around us, is always evolving. Trends shift, technology advances, and what worked yesterday might not work tomorrow. That’s why I don’t just keep up — I design with change in mind. Every brand and website I create is built on solid principles: wisdom, honour, courage, and balance. I believe great design doesn’t just react to change — it leads it. Whether you're rebranding, rebuilding, or just refining, I’m here to guide you through the transition with thoughtful, future-focused design that works. Wisdom is born out of listening. Although we may have many many years of experience in design, it is not about us. To really make an impact on your business we need to understand it enitrely. All our projects start with an informal chat about your business and your website design or branding design requirements. Once you have shared your needs we can offer you a rough estimate with no obligation to act. Once you have chosen us as your preferred designer, we will go about researching your business and industry in detail. By conducting in depth research we provide clarity to both you and also to the designer. We create a design brief that you sign off, giving you full transparency, and allowing you to maitnain control of the entire life cycle of your design project. Everything we do, we do with heart. We aim to be fair, honest... --- - Published: 2025-05-04 - Modified: 2025-05-05 - URL: https://johnwilsondesign.co.uk/ai-web-design/ HomeComing Soon: Smarter, Faster, Custom WebsitesWe're launching a future-ready web design service that blends advanced AI tools with hands-on WordPress development — for businesses that want stunning, high-performing sites without the drag. Here’s what makes it powerful:Design Powered by AI + Prompt Engineering We use tools like Galileo AI and Figma, enhanced through prompt engineering, to generate tailored design concepts that match your brand and audience — fast. This isn’t guesswork; it’s strategic creativity powered by the right prompts. Build with Loveable AI + Developer ExpertiseWe use Loveable AI to convert designs into clean, responsive front-end code — then transform it into a fully functional WordPress theme. We handle the integration using Advanced Custom Fields (ACF), so every section is editable and manageable by you. We don't just click generate. We guide every stage using prompt engineering, web dev experience, and UX strategy — so you get speed and quality. Want early access or a custom quote? contact us or ask to join the waitlist. --- > Looking for web design Garston? John Wilson offers custom, professional websites that help local businesses grow. Get a fast, mobile-friendly site that works. - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://johnwilsondesign.co.uk/web-design-garston/ HomeWeb Design Garston: Get a Website that Works for Your Business. Looking for web design in Garston that actually drives results for your business? Not just something that looks good for a few minutes, but a website that helps you grow, attract more customers, and stand out in your local market? I'm John Wilson, a web designer based in South Liverpool, with over a decade of experience in helping businesses in Garston and across Liverpool build online presences that actually work. Whether you’re a local business, a tradesperson, or a growing brand, I create websites that are fast, professional, and ready to scale with your business. I specialise in creating custom websites for businesses in Garston, whether you're a small local business, entrepreneur, or creative. Here’s how I can help your Garston-based business:Look professional from day oneYour website will make the right first impression. Convert visitors into clients or customersYour website will be built to drive leads and sales. Stand out in a crowded marketI’ll ensure your website helps your business shine online. Make changes easily as your business growsMake changes easily as your business expands. I build websites using WordPress (Divi), Figma, and other industry-leading tools. I never use generic templates — every website is tailored to match your brand and business goals. Whether you need a simple, sleek site or a full-featured website with booking systems, blogs, or an online store, I can help make it happen. Its made such a huge difference to my website, the design... --- - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://johnwilsondesign.co.uk/web-design-widnes/ HomeLooking for a Widnes web designer who can actually help your business move forward—not just someone who throws together a site that looks decent for a week? I’m John Wilson, a Liverpool-based web designer with 10+ years of experience helping businesses create websites that convert. I work with business owners in Widnes who are ready to level up their online presence with a site that loads fast, looks professional, and works hard behind the scenes. Whether you're a startup, tradesperson, coach, or creative in Widnes, I design websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI use WordPress (Divi) and Figma, steering clear of clunky templates or drag-and-drop builders that limit your brand. Every website I build is tailored to your business, your voice, and your goals. Whether you're after a sleek, simple site or a more complex one with bookings, ecommerce, or a blog— I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not a big agency or a mystery freelancer from the other side of the world. I’m based just over the water in Liverpool, and I work with local businesses in Widnes and across the region. That means I know your market—and I care about your results. We’ll keep things straightforward. No jargon, no pushy upsells—just clear communication and... --- > Need web design Runcorn? John Wilson creates fast, professional websites tailored to local businesses—custom-built to grow with your brand. - Published: 2025-05-04 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/web-design-runcorn/ HomeSearching for web design in Runcorn that does more than just look good for a couple of weeks? I’m John Wilson, a Liverpool-based web designer with over a decade of experience helping small businesses, freelancers, and entrepreneurs grow online. I work with forward-thinking businesses in Runcorn to create fast, clean, and future-ready websites that aren’t just built to impress—but to convert. If you’re a small business owner, coach, tradesperson, or creative in Runcorn, I can help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI build using WordPress (Divi) and Figma, avoiding bloated builders or off-the-shelf themes. Everything is created from scratch for your brand and your business goals—whether that’s a basic online presence or a feature-rich website with bookings, e-commerce, or more. I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m based nearby in Liverpool, so I understand the challenges and opportunities local businesses face in Runcorn and the surrounding areas. You won’t be dealing with a faceless agency or someone who’s out of touch with your market. I keep things clear and easy to follow—no jargon, no pressure, just honest advice and solid work that helps your business grow. When you search for web design Runcorn, you want more than a pretty homepage—you want a partner who gets your business. That’s where I... --- > Professional web design Wallasey that helps local businesses stand out, attract customers, and grow online. Custom websites built to convert. - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-wallasey/ HomeLooking for web design in Wallasey? You're in the right place. At John Wilson Design, we specialise in building modern, high-converting websites for small businesses across Wallasey and the wider Wirral Peninsula. Whether you're based in New Brighton, Liscard, or Egremont, we’re here to help you stand out online. I’m John Wilson, a Liverpool-based web designer with over a decade of experience helping businesses launch, grow, and evolve online. I build websites that look sharp, load fast, and are built to scale with your brand. We don’t just make your site look good – we make sure it works hard for your business. That means fast loading times, mobile-friendly layouts, clear calls to action, and SEO built in from the start. Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI work primarily with WordPress (Divi), Figma, and other pro tools—no cookie-cutter templates or clunky page builders. Every build is tailored to your brand, your voice, and your goals. Whether you need something sleek and simple, or a full-scale site with blog, booking system, or online store—I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not some faceless agency. I work with local businesses across Merseyside and understand what it takes to connect with your customers—whether they’re in Wallasey Village, Liscard, or further afield. Working with... --- > Web design Birkenhead built to grow your business. Fast, professional, mobile-friendly websites that convert—designed with your goals in mind. - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://johnwilsondesign.co.uk/web-design-wirral/web-design-birkenhead/ HomeLooking for web design in Birkenhead that actually supports your business goals—not just something that looks good for a week? You’re in the right place. I’m John Wilson, a Liverpool-based web designer with over a decade of experience building websites that convert. I create fast, clean, and custom sites that work as hard as you do—helping businesses across the Wirral and beyond grow online. Whether you’re running a local service, opening a shop, or building a brand—I'll design a website tailored to your business in Birkenhead. I’ll help you:Look trustworthy and professionalStand out from local competitorsConvert more visitors into leads or customersEdit and update your website with easeI use tools like WordPress (Divi) and Figma to create bespoke websites—no off-the-shelf templates, no bloated builders. Whether you need a simple site or something more advanced like bookings, a blog, or an online shop—I’ll make it happen. I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not a big agency with dozens of accounts. I’m a solo web designer who takes pride in helping local businesses like yours succeed. I work across Merseyside and know how to speak your customers’ language. Choosing a nearby designer means:Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages, custom branding, lead capture formsCustom ProjectsLet's talkBuilt to spec for growing businesses or rebrandsPlus, you’ll be able to make edits... --- > Professional web design Speke by Liverpool-based designer John Wilson. WordPress websites that are fast, mobile-friendly, and built to grow your business. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://johnwilsondesign.co.uk/web-design-speke/ HomeLooking for Web Design in Speke That Actually Grows Your Business? I’m John Wilson, a Liverpool-based web designer with over 10 years of experience helping local businesses in areas like Speke create websites that don’t just look good—they deliver real results. From personal brands to growing businesses, I build websites that are clean, fast, mobile-optimised, and designed to grow with your goals. Whether you’re a startup, tradesperson, coach, or creative, I build custom websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI use WordPress (with Divi), Figma, and other professional tools—no clunky builders or copy-paste templates. Every site is designed around your business, your voice, and your audience. From simple three-page sites to full systems with blogs, booking tools, or online shops—I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not a faceless agency. I live and work in South Liverpool, which means I know the area, the market, and the kinds of customers you want to attract. Whether you’re running a local service or reaching wider, working with someone nearby means better communication, clearer goals, and quicker turnarounds. No tech jargon—just solid advice and websites that work. When you're searching for Web Design Speke, you’re looking for someone who gets the local feel and can bring your business to life online. That’s exactly... --- > Looking for web design Wavertree? John Wilson builds fast, professional WordPress websites tailored to your business - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://johnwilsondesign.co.uk/web-design-wavertree/ HomeNeed Web Design in Wavertree That Actually Works? I’m John Wilson—a Liverpool-based web designer with over 10 years of experience helping small businesses, creatives, and entrepreneurs build websites that do more than just look nice. I design sites that feel on-brand, load fast, and convert visitors into real clients. From Wavertree to Woolton and beyond, I work with South Liverpool businesses that are ready to level up their online presence. Whether you're just starting out or ready to take your business to the next stage, I create custom websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsNo dodgy templates or drag-and-drop builders here. I use WordPress (with Divi), Figma, and other pro tools to create designs that are built around your brand and your message. Need something simple? I can do that. Need something powerful with bookings, blogs, or a shop? I’ve got you. I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessWorking with someone local means you’re not just another number in an agency's inbox. I’m based right here in Liverpool, and I understand the needs of businesses in Wavertree and South Liverpool. We can chat easily, stay on the same page, and make decisions quickly—without the jargon or drama. If you’re after a designer who gets your audience and your... --- > Professional web design Hunts Cross tailored to your business. John Wilson builds fast, scalable WordPress websites that convert. Get started today. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://johnwilsondesign.co.uk/web-design-hunts-cross/ HomeLooking for web design in Hunts Cross that actually works for your business—not just something that looks good for five minutes? I’m John Wilson, a Liverpool-based web designer serving Hunts Cross and beyond. With over a decade of experience, I help local businesses launch, grow, and evolve online. I create websites that look sharp, load fast, and are built to grow alongside your brand. Whether you’re a small business owner in Hunts Cross, a coach, creative, or entrepreneur, I design and build custom websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI work primarily with WordPress (Divi), Figma, and other professional design tools—no cookie-cutter templates or clunky drag-and-drop builders. Every website I create is crafted around your brand, your voice, and your goals. Whether you need a clean, modern brochure site or a full-featured website with a blog, booking system, or online store—I can bring your vision to life. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not some faceless agency. I live and work right here in Liverpool and understand the needs of local businesses in areas like Hunts Cross. I’ve worked with clients across the UK, but I especially love helping fellow Scousers and Hunts Cross business owners bring their online presence to life. Being local means I’m easy to reach, I understand your market,... --- > Affordable, professional web design in Grassendale. Custom WordPress websites by Liverpool-based designer John Wilson—built to grow your business - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://johnwilsondesign.co.uk/web-design-grassendale/ HomeLooking for web design in Grassendale that actually helps your business grow—not just something pretty on the surface? I’m John Wilson, a Liverpool-based web designer with over 10 years of experience helping local businesses thrive online. I create custom websites for businesses in Grassendale that are built to convert, load fast, and grow with you. Whether you're a small business in Grassendale, a local consultant, creative, or startup, I build websites designed to:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI work with WordPress (Divi), Figma, and other professional tools—no generic templates or clunky page builders. Each site is thoughtfully designed around your brand, your story, and your goals. Need a clean, modern site? An online store? A bookings-based service? I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessAs someone local to Liverpool, I understand the needs of Grassendale businesses—from solo tradespeople to growing firms. I’m not a faceless agency, and I don’t believe in one-size-fits-all solutions. Working with me means:When you search for web design Grassendale, you’re likely looking for someone who understands your audience, your values, and your ambitions. That’s what I bring to every project. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages, custom branding, lead capture formsCustom ProjectsLet's talkBuilt to spec for growing businesses or rebrandsAnd—you’ll be... --- > Unlock your site's potential with a professional website audit. Get expert insights, honest feedback, and actionable improvements—all for just £75. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/website-design/website-audit/ HomeIs your website working as hard as it should be? At John Wilson Design, we offer a professional Website Audit service that pinpoints what’s holding your site back—and shows you exactly how to fix it. With over 13 years of experience in web and brand design, we know what works and what doesn’t. Our Audit is your first step to unlocking better performance, more conversions, and a stronger online presence. A Website Audit is a deep dive into your site’s performance, design, SEO, speed, usability, and overall effectiveness. It’s more than just a technical check-up—it’s a full diagnostic that helps you see your site through the eyes of your visitors and search engines. We analyse key areas such as:Design & User Experience (UX)Mobile ResponsivenessSite Speed & Technical HealthSearch Engine Optimisation (SEO)Brand Consistency & Visual IdentityConversion Triggers & Calls to ActionYou’ll receive a clear, easy-to-follow report (or screen-recorded walkthrough via Loom if preferred) with actionable suggestions to help you improve your site fast. Unlike generic automated tools, our audits are done by hand—professionally, personally, and with your business goals in mind. When you book a Website Audit with John Wilson Design, you get:1. Expert insights from a designer with 13+ years of experience2. A tailored report with practical next steps3. Honest, feedback that empowers you to grow4. A human touch—no jargon, just straight-talking advice5. £75 off if you decide to redesign or improve your site with usOur Audit service is ideal for: Small businesses looking to improve their online presenceFreelancers, consultants,... --- - Published: 2025-04-24 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-gateacre/ HomeLooking for logo design in Gateacre that gives your business a strong identity—not just a generic icon you’ll regret in a year? I’m John Wilson, a Gateacre-based designer with over 13 years of experience crafting bold, meaningful logos for businesses that want to stand out. I create logos that aren’t just stylish—they’re built to connect, last, and grow with your brand. Whether you’re just starting out, rebranding, or leveling up your business, I design custom logos that help you:Reflect who you are and what you stand forMake a confident, lasting first impressionStand out in a crowded marketBuild brand recognition and trust over timeI don’t use templates, clipart, or automated tools. Every logo is designed from scratch—based on strategy, story, and your unique positioning. Whether you need a logo refresh or a full brand identity—I can help you get it right the first time. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not an agency. I live and work close to Gateacre and I get what it means to build something real here. You won’t be handed off to a “creative team”—you’ll work directly with me from first chat to final files. That means clear communication, a collaborative process, and a logo that genuinely fits your voice, your market, and your goals. When you search for logo design in Gateacre, you’re looking for someone who gets it. Someone who understands your audience and helps you... --- > Looking for custom logo design St Michaels? John Wilson creates unique, professional logos that reflect your brand's identity and make a lasting impact. - Published: 2025-04-24 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-st-michaels/ HomeNeed a logo design in St Michaels that gives your business a standout identity—not just another generic, forgettable symbol? I’m John Wilson, a designer based near St Michaels with over 13 years of experience creating powerful, unique logos for businesses that want to make a statement. I focus on crafting logos that not only look great but also connect with your audience and evolve with your brand. Whether you're launching a new venture, rebranding, or scaling up, I design custom logos that help you:Show who you truly are and what your brand stands forCreate a memorable first impression that lastsMake your business stand out from the competitionBuild trust and recognition with your audience over timeEvery I don’t use pre-made templates or stock icons. Each logo is carefully designed from scratch, rooted in strategy and your brand’s unique story. Whether it’s a logo update or a full brand overhaul, I ensure you get it right the first time. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not part of an agency. I live and work near St Michaels, so I understand what it means to create something special right here in this community. You won’t be passed between a team of designers—when you work with me, you’ll get direct communication and a collaborative design process. I’ll take the time to ensure your logo aligns perfectly with your brand’s voice, audience, and goals. When you search... --- > Looking for professional logo design Hale village? John Wilson creates custom logos that reflect your brand's identity and leave a lasting impression. - Published: 2025-04-24 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-hale-village/ HomeLooking for a logo design Hale village that truly reflects your business and sets you apart from the competition? I’m John Wilson, a designer based near Hale village with over 13 years of experience creating distinctive, purpose-driven logos. I specialize in designing logos that are not just aesthetically pleasing but also meaningful, helping your business connect with customers and grow over time. Whether you’re launching a new brand, refreshing your current look, or scaling your business, I craft custom logos that:Capture the essence of your brand and what you stand forMake a strong and lasting impression from the first glanceHelp your business stand out in a crowded marketplaceBuild trust and recognition over time with your target audienceI don’t rely on templates or generic designs. Every logo is carefully created from scratch, tailored to your unique brand values, story, and positioning. Whether it’s a new logo or a complete rebranding, I ensure your design works for the long haul. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not part of an agency—I'm a local designer who understands the specific needs of businesses in Hale and surrounding areas. When you work with me, you’ll communicate directly with me from start to finish, ensuring a smooth and collaborative process. Your logo will be thoughtfully designed to suit your business goals, audience, and personality. If you’re searching for logo design services in Hale village, you’re looking for a... --- > Looking for expert logo design Frodsham? John Wilson creates custom, meaningful logos that reflect your brand and leave a lasting impression. - Published: 2025-04-24 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-frodsham/ HomeLooking for a logo design in Frodsham that truly reflects your brand and makes a lasting impact? I’m John Wilson, a Frodsham-based designer with over 13 years of experience crafting custom logos. I specialize in creating unique, meaningful logos that help businesses stand out and connect with their audience for the long term. Whether you're launching a new business, refreshing an existing brand, or looking to take your company to the next level, I design custom logos that:Represent who you are and the values behind your businessCreate a memorable first impression that sticks with your audienceHelp you rise above the competition in your market Build trust and recognition as your brand growsNo templates, no generic icons—just original, thoughtfully crafted logos that are tailored to your specific needs and positioning. Whether you’re looking for a new logo or a complete brand overhaul, I’ll work with you to ensure your logo fits perfectly with your business goals. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not a faceless agency—I’m a local designer who understands the unique needs of businesses in Frodsham and the surrounding areas. When you work with me, you’ll communicate directly with me throughout the entire process, ensuring a collaborative and personalized experience. If you're looking for logo design in Frodsham, you need a designer who knows your market and can help you effectively connect with your audience. That’s exactly what I do. Starter... --- - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-calderstones/ HomeLooking for logo design in Calderstones that gives your business more than just a pretty icon? I’m John Wilson, a professional logo and brand designer with over 13 years’ experience helping businesses stand out and stay memorable. Based just around the corner, I work closely with local clients to design logos that feel personal, professional, and built to last. Whether you’re starting a side hustle or refreshing your current brand, I design logos that help you:Look confident and professionalAttract the right audienceBuild instant trustStand out in Calderstones and beyondEvery logo I create is completely bespoke — no templates, no shortcuts, just thoughtful design that fits your business perfectly. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessWhen you search logo design Calderstones, you’re not looking for a quick fix or some AI-generated icon — you want something real. You want a designer who gets your business, your values, and your audience — and that’s what I bring to the table. I work with businesses across South Liverpool (and further afield), but there’s something special about working with locals — we just get it. No fluff, no corporate jargon. Just clear communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour palette, fonts, and brand usage guideFull IdentityLet's talkIdeal for rebrands or growing businesses who need logos, submarks, typography, and a... --- - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-cressington/ HomeWhen you search for logo design Cressington, you’re not just looking for someone who can use Photoshop. You want someone who understands your area, your industry, and your goals. Working with a local designer means better communication, faster results, and a more personal experience. I don’t hide behind agencies or middlemen. You deal directly with me—the designer doing the work. Whether you’re starting something new or levelling up your current brand, I create logos that help you:Look confident and professionalAttract the right customersBuild trust from the first glanceMake your business recognisable in Cressington and beyondEvery logo I create is completely bespoke—no shortcuts, no recycled ideas, and definitely no generic online templates. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI know how important it is to work with someone who gets where you’re coming from—literally and creatively. As someone who works regularly with Cressington businesses, I bring a local understanding and a personal touch that makes a real difference. When you look up logo design Cressington, you’re probably not after some quick clip-art fix—you want thoughtful, strategic design that actually represents your business. That’s what I do best. No fuss. No middlemen. Just great communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour palette, fonts, and brand usage guideFull IdentityLet's talkIdeal for rebrands or growing businesses who need logos,... --- - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-mossley-hill/ HomeNeed logo design in Mossley Hill that gives your business a strong identity—not just a quick logo that misses the mark? I’m John Wilson, a professional logo designer with over 13 years of experience helping brands find their voice through powerful visual design. Based near Mossley Hill, I work with local businesses to create bold, meaningful logos that feel personal and built to last. Whether you’re launching something new or levelling up your current brand, I design logos that help you:Look confident and professionalAttract the right customersBuild trust from the first glanceMake your business recognisable in Mossley Hill and beyondEvery logo I create is 100% bespoke—no shortcuts, no recycled templates, no bland ideas. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessWorking with someone local means more than just easier meetings—it means working with someone who understands the feel of Mossley Hill, the kind of people who live here, and what makes your business unique. When you Google logo design Mossley Hill, you’re probably not looking for a quick Fiverr job. You want strategic, thoughtful design that reflects who you are. That’s exactly what I do. No fluff. No middlemen. Just great communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour palette, fonts, and brand usage guideFull IdentityLet's talkIdeal for rebrands or growing businesses who need logos, submarks, typography,... --- > Looking for expert logo design in Allerton? I’m John Wilson, a local designer with 13+ years' experience creating logos that help businesses stand out - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-allerton/ HomeNeed logo design in Allerton that gives your business a strong identity—not just a quick logo that misses the mark? I’m John Wilson, a professional logo designer with over 13 years of experience helping brands find their voice through powerful visual design. Based near Allerton, I work with local businesses to create bold, meaningful logos that feel personal and built to last. Whether you’re launching something new or levelling up your current brand, I design logos that help you:Reflect who you are and what you stand forAttract the right customersBuild trust from the first glanceMake your business recognisable in Allerton and beyondEvery logo I create is 100% bespoke—no shortcuts, no recycled templates, no bland ideas. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessWorking with someone local means more than just easier communication—it means working with someone who understands the unique energy of Allerton and the surrounding area. When you search logo design Allerton, you’re not looking for something generic. You want strategic, professional design that speaks to your business. That’s where I come in. No fluff. No middlemen. Just great communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour palette, fonts, and brand usage guideFull IdentityLet's talkIdeal for rebrands or growing businesses who need logos, submarks, typography, and a full identity systemNo guesswork. No overwhelm. Just clarity and... --- > Need professional logo design Aigburth? John Wilson creates unique, custom logos with 13+ years of experience to help your business stand out - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-aigburth/ HomeNeed logo design in Aigburth that gives your business a strong identity—not just a quick logo that misses the mark? I’m John Wilson, a professional logo designer with over 13 years of experience helping brands find their voice through impactful design. Based near Aigburth, I work with local businesses to create bold, meaningful logos that feel personal and built to last. Whether you’re launching something new or leveling up your current brand, I design logos that help you:Look confident and professionalAttract the right customersBuild trust from the first glanceMake your business recognizable in Aigburth and beyondEvery logo I create is 100% bespoke—no shortcuts, no recycled templates, no AI, no bland ideas. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessWhen you work with someone local, you're not just getting a logo. You're getting a designer who understands the unique energy of Aigburth and the surrounding area. I pride myself on providing not only great design but also excellent communication and service, giving you something that feels right for your business and community. When you search logo design Aigburth, you're looking for something more than a generic logo. You want something that represents your business and speaks to your target market. That's exactly what I deliver. No fluff. No middlemen. Just great communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo,... --- - Published: 2025-04-22 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-childwall/ HomeIs your logo in Childwall ready to stand out, tell your story, and truly connect with your audience? I'm John Wilson, a logo designer with over 13 years of experience turning ideas into iconic, one-of-a-kind logos. Based near Childwall, I work with local businesses to create custom logos that are bold, memorable, and designed to stand the test of time. Whether you're starting from scratch or refreshing your brand, I design logos that help your business:Project a unique and confident identityAttract the right audience from the get-goBuild trust with your customers instantlyBecome instantly recognizable in Childwall and beyondYour logo will be uniquely yours—no stock images, no cookie-cutter designs, and certainly no online templates. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessAs a local designer, I’m deeply connected to the community in Childwall. I understand the unique vibe, the local culture, and what works best for businesses here. I don’t just want to design a logo for you—I want to design one that resonates with your community and grows with your business. When you search logo design Childwall, you're not looking for a generic logo. You want something meaningful, something that speaks to the heart of your brand. That’s where I come in. No gimmicks. No shortcuts. Just direct communication and thoughtful design that delivers. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour... --- - Published: 2025-04-21 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-woolton/ HomeNeed logo design Woolton that gives your brand a proper identity—not just something thrown together on a whim? I’m John Wilson, a local designer based right here in Woolton, Liverpool. With over 13 years of experience, I craft logos that help small businesses and creatives look the part, feel confident, and connect with their audience from the start. Whether you’re building your business from the ground up or giving your brand a fresh start, I create logos that help you:Show up with purpose and personalityMake a memorable first impressionStand out from the crowdBuild recognition in your local area and beyondEvery design is original—no templates, no AI generators, and no guesswork. Just handcrafted identity work that reflects your voice, vision, and values. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI live in Woolton, I have done since I was a kid (except when I lived in London). That means you’re not just hiring some online stranger—you’re working with someone who knows the local vibe and cares about helping independent businesses stand out. You’ll deal directly with me, not a team or middleman. We’ll have a real conversation, work through ideas together, and make sure your final logo truly fits what you’re trying to build. If you’re searching for logo design Woolton, what you probably want is a brand that’s meaningful, memorable, and made with care. That’s exactly what I deliver. Starter Logofrom £250Clean and simple... --- > Professional logo design Wirral to help your business stand out. Bespoke branding, custom logos, and visual identity design by John Wilson. - Published: 2025-04-21 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-wirral/ HomeNeed logo design in Wirral that gives your business a strong identity—not just a quick logo that misses the mark? I’m John Wilson, a professional logo designer with over 13 years of experience helping brands find their voice through great design. Based near the Wirral, I work closely with local businesses to craft bold, memorable logos that feel personal and built to last. Whether you're starting something new or levelling up your current brand, I create logos that help you:Look confident and professionalAttract the right customersBuild trust from the first glanceMake your business recognisable in the Wirral and beyondEvery logo I create is completely bespoke—no shortcuts, no recycled ideas, and definitely no generic online templates. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI know how important it is to work with someone who gets where you’re coming from—literally and creatively. As someone who works regularly with Wirral businesses, I bring a local understanding and a personal touch that makes a real difference. When you look up logo design Wirral, you’re probably not after some quick clip-art fix—you want thoughtful, strategic design that actually represents your business. That’s what I do best. No fuss. No middlemen. Just great communication and design that works. Starter Logofrom £250Perfect for side hustles or early-stage brands that need a clean, professional lookBusiness Logofrom £500Includes your logo, colour palette, fonts, and brand usage guideFull IdentityLet's talkIdeal for rebrands or growing... --- > Looking for web design Gateacre that drives results? John Wilson, a local Liverpool web designer, creates websites that look great and grow with your business. - Published: 2025-04-21 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-gateacre/ HomeLooking for web design in gateacre that works for your business? Hi, I’m John Wilson, a web designer based in Liverpool, with over ten years of experience crafting websites that help businesses grow online. If you're looking for a site that not only looks great but also functions smoothly and scales with your brand, you're in the right place. As a small business owner, coach, entrepreneur, or creative, your website should be a true reflection of your brand and help you:Look Professional From Day OneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI specialize in WordPress (Divi), Figma, and other professional tools, ensuring every site is custom-built—no templates or clunky builders. Whether you need a clean, simple site or a full-featured platform with a blog, booking system, or e-commerce capabilities, I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For Success’m not just another agency—I’m a local designer who understands the needs of businesses in and around Gateacre. While I work with clients across the UK, there's something special about helping local businesses make an impact in their own community. Being local means I’m easily accessible, I understand the regional market, and we can collaborate closely to achieve exactly what you need. No complicated jargon, just straightforward communication and results. When you search for web design in Gateacre, you don’t just want any... --- > Looking for web design St Michaels that delivers results? John Wilson, a Liverpool-based designer, creates custom websites that grow with your business - Published: 2025-04-21 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-st-michaels/ HomeLooking for web design St Michaels that works for your business? Hi, I’m John Wilson, a web designer based in Liverpool, with over ten years of experience helping businesses thrive online. If you're looking for a website that not only looks great but also performs well and scales with your brand, I can help. As a small business owner, coach, entrepreneur, or creative, your website should be a true reflection of your brand and help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI specialize in WordPress (Divi), Figma, and other professional tools, ensuring each site is custom-built—no templates or clunky page builders. Whether you need a simple site or a fully integrated platform with a blog, booking system, or online store, I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not just another agency—I’m a local designer who understands the needs of businesses in and around St. Michaels. While I work with clients across the UK, I’m especially passionate about helping local businesses stand out in their own community. Being local means I’m always just a call away, I understand the local market, and we can work together closely to achieve your vision. No jargon, no hassle—just clear communication and real results. When you search for web design in St. Michaels, you want more than just... --- > Need web design Cressington that works for your business? John Wilson, a Liverpool-based web designer, creates websites designed for growth. - Published: 2025-04-21 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-cressington/ HomeProfessional Web Design Cressington. Hello, I’m John Wilson, a skilled web designer from Liverpool with over ten years of experience helping businesses build their online presence. If you're after a website that not only looks impressive but also performs and adapts as your business grows, I’m the designer you need. Whether you’re a small business, coach, creative professional, or entrepreneur, I craft custom websites that are designed to:Give You a Strong, Professional PresenceTurn Website Visitors into Loyal ClientsHelp You Stand Out from CompetitorsGrow as Your Business ExpandsI specialise in using WordPress (Divi), Figma, and other premium tools to create fully bespoke websites. I don’t use generic templates or sluggish page builders. Whether you need a simple site or a fully-featured platform with e-commerce, booking systems, or a blog, I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessUnlike large agencies, I am a local designer who understands the unique needs of businesses in Cressington and the surrounding areas. While I work with clients nationwide, I am especially committed to helping local businesses flourish. Being local means I’m always just a call or message away, I’m familiar with the local market, and we can work together closely to achieve your vision. No jargon, no sales pressure—just transparent communication and real results. When you search for web design in Cressington, you want more than just a website. You want a site that... --- > Professional logo design Liverpool. Custom logos built to last—no templates, just strategy-driven design that fits your brand. Work directly with a local expert - Published: 2025-04-21 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/logo-design-liverpool/ HomeLooking for logo design in Liverpool that gives your business a strong identity—not just a generic icon you’ll regret in a year? I’m John Wilson, a Liverpool-based designer with over 13 years of experience crafting bold, meaningful logos for businesses that want to stand out. I create logos that aren’t just stylish—they’re built to connect, last, and grow with your brand. Whether you're just starting out, rebranding, or levelling up your business, I design custom logos that help you:Reflect who you are and what you stand forMake a confident, lasting first impressionStand out in a crowded marketBuild brand recognition and trust over timeI don’t use templates, clipart, or automated tools. Every logo is designed from scratch—based on strategy, story, and your unique positioning. Whether you need a logo refresh or a full brand identity—I can help you get it right the first time. It’s made a huge difference to how I show up online and how confident I feel about my business. Janine - Change For SuccessI’m not an agency. I live and work in Liverpool and I get what it means to build something real here. You won’t be handed off to a “creative team”—you’ll work directly with me from first chat to final files. That means clear communication, a collaborative process, and a logo that genuinely fits your voice, your market, and your goals. When you search for logo design Liverpool, you're looking for someone who gets it. Someone who understands your audience and helps you speak to... --- > Looking for professional web design Aigburth? John Wilson creates websites that help local businesses grow. Fast, responsive, and tailored to your brand - Published: 2025-04-20 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-aigburth/ HomeHi, I’m John Wilson, a web designer based in the heart of Liverpool. With over ten years of experience, I specialize in creating websites that go beyond just looking good. I design digital experiences that deliver real results, helping businesses like yours thrive online. Whether you're looking to make a lasting first impression or elevate your existing site, I create custom-built websites that are designed to grow with your brand. No matter what stage your business is at, whether you’re a local entrepreneur, coach, creative, or service provider in Aigburth, I can help you:Look professional and polished right from the startTurn website visitors into loyal customersStand out in a competitive online spaceEasily update your site as your business evolvesI don’t use generic templates or basic tools. I design and build custom websites tailored to your brand, vision, and goals. Whether you're after a minimalist look, a full-fledged online store, or a site with advanced features like booking systems or blogs, I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not an anonymous freelancer hiding behind a screen. I live and work in Liverpool, and I’m passionate about helping local businesses in Aigburth make their mark online. Being a local means I know the unique challenges and opportunities businesses in Aigburth face. I’ve helped clients across the UK, but I love collaborating with other Liverpudlians who want to connect with... --- > Looking for professional web design Childwall? John Wilson creates custom, results-driven websites. Fast, responsive, and tailored to your brand. - Published: 2025-04-20 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-childwall/ HomeHi, I’m John Wilson, a web designer based in Liverpool. With over a decade of experience, I specialize in building websites that don’t just look good but actually perform. I create websites that help businesses in Childwall grow, connect, and thrive online. Whether you're launching your business or updating your online presence, I design custom-built websites that will scale as your brand grows. No matter what type of business you have, from a local shop to a growing service provider in Childwall, I design websites that:Make you look professional from the startConvert website visitors into loyal clientsHelp you stand out in a crowded online marketGrow with you as your business evolvesI don’t work with cookie-cutter templates or DIY tools. I use WordPress (Divi), Figma, and top-tier tools to create custom websites that speak directly to your audience. Whether you need a simple, elegant site or a full-scale online store with all the bells and whistles, I’ve got the skills to make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not just another faceless designer. I’m based in Liverpool, and I know what makes Childwall businesses tick. I’ve helped companies from all over the UK, but I’m particularly passionate about working with local entrepreneurs who want to establish a strong online presence. Being local means I’m easy to reach, I understand your community, and we can collaborate in a way that’s... --- > Looking for web design Frodsham? I create custom, mobile-friendly websites for small businesses — simple, affordable, & built to grow your brand. - Published: 2025-04-20 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-frodsham/ HomeIf you're looking for web design Frodsham, you're in the right place. I work with small business owners, creatives, and freelancers to design websites that feel personal, professional, and actually do what you need them to—whether that's bringing in new clients, showing off your work, or making sales. I keep things simple, affordable, and easy to manage. No fluff, no jargon—just websites that look great and work even better. I believe your website should be more than just “a nice design. ” It should help you reach your goals—whether that’s getting bookings, building trust, or standing out locally in Frodsham and beyond. Every site I design is:Designed to look great on mobileFast, secure, and user-friendlyBuilt with SEO in mindEasy to update yourselfYou don’t need to know how to code or have all the answers. I’ll walk you through the process from start to finish. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m based just on the edge of South Liverpool, so I know Frodsham well. Whether you’re running a local business, launching something new, or finally sorting out that website you’ve been putting off for ages—I can help you get online without the stress. We can chat over Zoom or meet in person nearby if you'd prefer. Whatever works best for you. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages, custom branding, lead capture formsCustom ProjectsLet's... --- > Professional web design Hale village tailored to your business goals. Custom-built websites that look great, load fast, and convert visitors into clients. - Published: 2025-04-20 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/web-design-hale-village/ HomeNeed a website that actually supports your business goals—not just something that looks flashy for five minutes? I’m John Wilson, a professional web designer serving Hale Village and the surrounding areas. With over a decade of experience, I specialise in creating websites that are not only beautiful but built for performance, growth, and results. If you’re a business owner, freelancer, coach, or entreprenuer based in Hale village, I design and build custom websites that help you:Present your brand like a proTurn casual visitors into paying clientsStand out from your competitionEasily update your site as your business growsI work with top tools like WordPress (Divi), Figma, and more—no off-the-shelf templates or bloated builders. Every site is custom-designed to reflect your brand, your message, and your goals. Whether you want something minimal or a full-featured site with e-commerce, blogs, or booking systems, I’ve got you covered. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not a faceless agency or someone halfway across the world. I’m local, reliable, and understand what Hale-based businesses actually need. I’ve worked with clients across the UK, but I love helping entrepreneurs and small businesses in Hale thrive online. When you search web design Hale village, you're looking for someone who understands your audience and can bring your brand to life. That’s exactly what I do—through clear communication, strategic thinking, and down-to-earth service. Starter Sitefrom £6503-page website perfect for personal... --- > Bespoke web design Calderstones by a local designer. Future-proof websites built in WordPress with strategy, SEO, and care—just around the corner from you. - Published: 2025-04-19 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-calderstones/ HomeLooking for high-quality web design in Calderstones? I live just around the corner and know this area inside out. Whether you're running a small business near the park, starting a side hustle, or finally getting your business online—I’ll build a website that helps you grow. This isn’t off-the-shelf design. It’s personal, strategic, and built to last. Whether you’re a service provider, coach, shop owner, or creative—I design custom websites that help you:Show up professionally from the startA clean, modern website that sets the tone for your brand. Stand out from the competitionDesigned to reflect your style and values—no generic templates. Convert visitors into leads and customersWith thoughtful layouts and calls-to-action that encourage enquiries. Make updates as your business evolvesYou stay in control with a site that’s flexible and easy to manage. I work with WordPress (Divi), Figma, and other professional tools to build every site from scratch—tailored to your brand, not someone else’s. Whether it’s a sleek single-page site or a full build with blogs, bookings, or eCommerce—I’ve got you. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessChoosing someone local means you’re not dealing with a faceless agency or freelancers in different time zones. I’m nearby, easy to reach, and care about building something that actually helps your business thrive here in Calderstones. You’ll get a personal approach, fast communication, and a site that works for you, not just something that looks... --- - Published: 2025-04-19 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-mossley-hill/ HomeLooking for top-tier web design Mossley Hill? I’m based just down the road and love helping businesses in this area build websites that look incredible and actually bring in work. Whether you're running a local service, a small brand, or finally taking your side hustle seriously—I’ll create a custom site that’s fast, flexible, and built with purpose. I design custom websites for small businesses, creatives, and service providers in Mossley Hill. Here's what I focus on:Make your business look legit from the first clickProfessional design that builds trust fast. Turn visitors into enquiries, calls, and bookingsBuilt-in strategy with strong calls-to-action. Reflect your style and personalityTailored design that fits your voice—not just another template. Give you room to growEasily make changes or add features as your business evolves. I use WordPress with Divi, Figma, and industry-standard tools to build everything from scratch. Whether it’s a clean one-pager or a full website with blogs, bookings, or online sales—I’ll bring it to life. Simone - Simone Stephen CounsellingYou’re not hiring a faceless agency—you’re working with someone nearby who knows the area, gets the local audience, and is just a message away. I offer a personal service, clear communication, and a real understanding of what works for small businesses in Mossley Hill and beyond. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages, custom branding, lead capture formsCustom ProjectsLet's talkBuilt to spec for growing businesses or rebrandsPlus, you’ll be able to make edits yourself—no tech overwhelm required. This isn’t... --- > Custom web design Allerton, Liverpool. Work with a local designer who builds beautiful, strategic websites that grow with your business. - Published: 2025-04-19 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-allerton/ HomeSearching for web design Allerton? I’m just around the corner—and I specialise in creating websites for small businesses, startups, and side hustles that need more than just a pretty homepage. You’ll get a site that looks amazing, feels like you, and actually drives enquiries. Whether you’re launching something new or levelling up your existing brand—I’ve got you. I design and build websites for Allerton-based business owners, creatives, coaches, and service providers who want something custom and clean—not cookie-cutter. Look professional right awayTurn visitors into real leadsRepresent your brand and personalityMake updates easily as your business growsI work with WordPress + Divi, Figma, and a stack of pro tools to make sure your site is fast, responsive, and built properly from the ground up. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m nearby, easy to talk to, and I know the area. You won’t be chasing emails or dealing with agencies who don’t understand your business—or your customer base. Working with someone local means getting a site that’s built with you, not just for you. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages, custom branding, lead capture formsCustom ProjectsLet's talkBuilt to spec for growing businesses or rebrandsPlus, you’ll be able to make edits yourself—no tech overwhelm required. Websites shouldn't be a one-time project—they should evolve as your business grows. That’s why I focus on future-proofing from day... --- > Professional web design Wirral for small businesses, startups, & local brands. Future-proof websites built with WordPress & a strategy that grows with you. - Published: 2025-04-18 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/web-design-wirral/ HomeLooking for expert web design in Wirral? I help local businesses build clean, high-converting websites that not only look great—but actually get results. Whether you're a startup in Heswall, a salon in West Kirby, or a service-based business in Birkenhead, I've got you covered. Whether you're a small business owner, coach, creative, or entrepreneur, I design and build custom websites that help you:Local KnowledgeBased just across the Mersey, I understand what Wirral businesses need to stand out. Tailored DesignsEvery website is custom-built—no generic templates here. SEO OptimisedYour site will be built with local search in mind so customers in Wirral can find you. Built in WordPressI use Divi to give you full control and easy updates. I work primarily with WordPress (Divi), Figma, and other pro tools—no cookie-cutter templates or clunky page builders. Every build is tailored to your brand, your voice, and your goals. Whether you need something sleek and simple, or a full-scale site with blog, booking system, or online store—I can help make it happen. Gil - NFSSWorking with someone local means you get more than just a website—you get someone who understands the area, your audience, and the challenges of running a business on the Wirral. You won’t be stuck in endless email chains or explaining UK-specific needs to someone halfway around the world. I’m close by, easy to talk to, and focused on helping local businesses grow with websites that work. Starter Sitefrom £6503-page website perfect for personal brands and new businessesBusiness Sitefrom £9505–6 pages,... --- > Local web design Woolton by a lifelong resident. Websites built in WordPress with SEO, future-proof features, & support from someone who knows the area. - Published: 2025-04-18 - Modified: 2025-04-27 - URL: https://johnwilsondesign.co.uk/web-design-woolton/ HomeNeed professional web design in Woolton? I live right here in the village and have done since I was a kid, so I understand the community, the businesses, and what makes Woolton special. Whether you run a local shop, a service-based business, or you're just getting started with a side hustle—you don’t need a huge agency. You need someone who gets it and can build a website that works hard for you. Whether you’re a small business owner in Woolton Village, a coach, a creative, or building something new from scratch—I design and develop custom websites that help you:Look professional from the very first clickStand out from the crowdTurn visitors into paying clients or customersUpdate and grow your site with easeYou won’t be stuck with a static site. I build with growth in mind. I use WordPress (Divi), Figma, and other professional tools—no generic themes or messy builders. Every site is crafted to suit your brand and goals. Whether you want something simple and stylish, or a feature-rich website with booking, blogging, or e-commerce—I’ll help you bring it to life. provided added value through multiple integrations and made some great suggestions. Jamie -Stoic AtheneumWorking with someone local means you're not just another client in a queue. You’re working with someone who genuinely cares about the area and wants to see local businesses succeed. You’ll get a personal service, clear communication, and a website that reflects your business and values—not just a template. Starter Sitefrom £6503-page website perfect for personal brands... --- > Get expert web design Liverpool from John Wilson. Custom websites for small businesses, creatives, and personal brands. Based in Liverpool, building UK-wide - Published: 2025-04-18 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/web-design-liverpool/ HomeLooking for web design in Liverpool that actually works for your business—not just something that looks good for five minutes? I’m John Wilson, a Liverpool-based web designer with over a decade of experience helping businesses launch, grow, and evolve online. I build websites that look sharp, load fast, and are built to scale with your brand. Whether you're a small business owner, coach, creative, or entrepreneur, I design and build custom websites that help you:Look professional from day oneConvert visitors into clients or customersStand out in a crowded marketMake changes easily as your business growsI work primarily with WordPress (Divi), Figma, and other pro tools—no cookie-cutter templates or clunky page builders. Every build is tailored to your brand, your voice, and your goals. Whether you need something sleek and simple, or a full-scale site with blog, booking system, or online store—I can help make it happen. Its made such a huge difference to my website, the design and my brand message, I can't recommend John highly enough. Janine - Change For SuccessI’m not some faceless agency. I live and work right here in Liverpool and understand the needs of local businesses. I’ve helped clients across the UK, but I love working with fellow Liverpudlians who want their business to look the part. Being local means I’m easy to reach, I get your market, and we can work closely together—no jargon, no pressure, just clear communication and results. When you search for web design Liverpool, you're not just looking for someone... --- - Published: 2025-04-06 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/work/ Some of my latest work. This is a collection of work I’ve had the chance to create — from building visual identities to designing websites that feel clear, useful, and true to the people behind them. Thanks for taking a look — scroll down to explore some recent projects. --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/branding-design/create-a-brand/ HomeYour brand is more than a logo or a pretty color palette — it’s the feeling people get when they interact with your business. At its core, branding is about building trust, creating emotional connections, and telling the why behind your work. It’s how you show up in the world — to your customers, your team, and your future investors. We help you craft a brand that feels authentic, looks world-class, and sets the foundation for long-term growth. Your brandA powerful brand identity that reflects your mission, values, and personalityVisual SystemA full visual system that works across digital, print, packaging, and moreBrand MessageBrand messaging that speaks directly to your ideal customerBuild TrustA clean, consistent, professional look that builds trust and recognitionWhether you’re launching a new business or refreshing an existing one, we’ll make sure your brand feels like you — and leaves a lasting impression. 1. DiscoverWe start by getting to the heart of your business: who you are, what you do, and why it matters. This shapes everything that follows. 2. DefineTogether, we build your brand story, voice, and positioning — so your message is clear, consistent, and compelling. 3. DesignWe craft your visual identity: logo, color palette, typography, and brand elements that bring your story to life. 4. DeliverYou’ll receive brand guidelines and assets that make it easy to stay consistent — across every platform and touchpoint. Your brand is the foundation of everything you build. Let’s make it unforgettable. --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/branding-design/rebranding-a-business/ HomeIndustries shift. Trends evolve. Businesses grow. And the most successful brands? They adapt. If your brand no longer represents who you are, where you’re headed, or how you want to be seen — it might be time for a rebrand. But make no mistake: rebranding is more than just a new logo or a fresh coat of paint. It’s a strategic move that should be backed by research, insight, and purpose. We help you rebrand with clarity and confidence — evolving your identity without losing the value you've already built. ShiftedYour business has grown or shifted directionStand OutYou’re struggling to stand out in a crowded marketOutdatedYour current brand feels outdated or inconsistentEvolvingYou’re merging, pivoting, or entering new marketsWe don’t just design—we dig deep. We look at your existing brand, competitors, and audience to understand what’s working (and what’s not). Then we strategically refresh or reinvent your identity to align with your business goals. With over a decade of experience, including the full rebrand of Migration Solutions + Sentry42 into MigSolv, we know how to manage complex brand transformations with clarity and impact. 1. Audit & ResearchWe start with a deep dive into your current brand, competitors, and audience to understand where you stand. 2. Strategy & GoalsWe define your brand objectives and success metrics, and help you determine whether a full rebrand or brand refresh is the right move. 3. Identity DesignFrom logo evolution to full redesign, we create an updated brand identity that captures your direction and purpose. 4.... --- - Published: 2025-04-05 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/branding-design/logo-design/ HomeA powerful logo is more than just a pretty mark — it’s the face of your business, the first impression, and often, the reason someone decides to trust your brand. At John Wilson Design, we don’t just design logos — we craft bold, meaningful visual identities that speak directly to your audience and set the tone for your entire brand. Whether you're launching a new business or reimagining an existing one, we can even help you shape the brand name and personality from scratch. Our approach blends conceptual thinking with a deep understanding of design theory, audience psychology, and your industry landscape. Instantly RecognisableEmotionally ResonantStrategically SimpleTimeless and AdaptableBy marrying artistic flair with strategic thinking, we deliver logos that reflect who you are and what you stand for — while standing out from the noise. 1. Discovery & Brand PositioningWe get to know your business, your values, your audience, and your vision. 2. Concept DevelopmentWe translate that insight into thoughtful visual ideas, focusing on meaning, symbolism, and uniqueness. 3. Design & RefinementYou’ll receive several refined logo options, with iterations based on your feedback and preferences. 4. Delivery & GuidelinesWe provide your logo in multiple formats with clear usage guidelines, so you’re ready for launch across digital and print platforms. We provide logo design services in the following areas:Liverpool, Wirral, Woolton, Wavertree, Calderstones, Cressington, Mossley Hill, Allerton, Aigburth, Childwall, Gateacre, St Michaels, Halewood, Hale Village, Runcorn, Frodsham, the surrounding areas & internationally. Your logo isn’t just a design — it’s the beginning... --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/branding-design/print-design/ HomePrint isn’t dead — it’s powerful. When done right, print design becomes a tactile extension of your brand, making real-world impressions that last far longer than a scroll on a screen. At John Wilson Design, we design beautiful, functional print assets that go beyond aesthetics — we think about how it feels in the hands of your audience, the story it tells, and the message it conveys at every touchpoint. From business cards and brochures to billboards and magazine ads, we craft designs that speak with clarity and impact. But great design is only half the equation. We consider every detail — from paper quality to print finishes — to make sure your materials are not only well-designed, but well-produced. Because how you present your business on paper says everything about what people can expect from your brand. MaterialsTangible materials build trust and credibilityProfessionalismHigh-quality print communicates value and professionalismMemorableMemorable print experiences set your business apartEvents & PitchesPerfect for events, pitches, retail spaces, and moreWhether you’re launching a new business or refreshing an existing one, we’ll make sure your brand feels like you — and leaves a lasting impression. 1. Discovery & StrategyWe learn about your goals, audience, and context for use (e. g. trade shows, client meetings, direct mail). 2. Creative DesignConcepts are developed with your message in mind — we focus on visual impact, readability, and brand alignment. 3. Material & ProductionWe guide you on the best stocks, finishes, and printing techniques to elevate the final product. 4. Final... --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/website-design/wordpress-web-design/ HomeYour website isn’t just a digital brochure — it’s the central hub of your entire marketing strategy. At John Wilson Design, we design and build bespoke WordPress web design that are clean, powerful, and strategically aligned with your brand goals. Whether you're launching a startup, refreshing your online presence, or scaling your ecommerce business, we create custom WordPress solutions tailored to your needs — with the flexibility to grow as you do. With 10+ years of experience working with top agencies in London and Liverpool, I've seen firsthand what works — and what doesn’t. Our approach is grounded in smart design, streamlined functionality, and real-world results. I don’t believe in cookie-cutter sites. Every WordPress web design we create is:Custom Designedto reflect your unique brand. Responsiveacross all devices and screen sizes. Optimisedfor performance, speed, and SEOEasy To Manageso you can update content without tech stressFrom brochure-style websites to full-featured ecommerce platforms, we tailor the design and functionality to your business, your audience, and your goals. 1. Discovery & StrategyWe start with a detailed consultation to understand your brand, audience, goals, and any existing assets or materials. 2. Design & WireframingCustom layouts are created to visualise your site structure and user flow before we begin development. 3. WordPress DevelopmentYour site is built using intuitive content management tools, plugins, and features to match your needs. 4. Testing & LaunchingWe test your site across browsers and devices before going live, and we offer support or training to ensure you’re comfortable managing your new site.... --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/website-design/content-creation/ HomeYou know your business is amazing — but putting that into words (or visuals) isn’t always easy. Whether you're struggling to write compelling copy or overflowing with ideas but unsure how to shape them into a marketing-ready message, John Wilson is here to help. We specialise in crafting both written and visual content that speaks directly to your audience — with clarity, creativity, and purpose. CopywrightingFrom websites to brochures, we write with intent: persuasive, SEO-smart, and brand-aligned. InfographicsTransform complex data into beautifully designed, easy-to-digest graphics tailored to your brand. Social Media & BlogsStay consistent and relevant with content that informs, entertains, and builds trust with your audience. Creative DirectionNot sure what content to create? We’ll help you plan and align it with your goals. Whether you’re launching a new business or refreshing an existing one, we’ll make sure your brand feels like you — and leaves a lasting impression. Great content doesn’t just look good — it performs. That’s why every piece we create starts with understanding your goals:1. More SalesDo you want to increase sales? 2. Brand AwarenessAre you looking to build brand awareness? 2. LeaderOr is your mission to establish yourself as a thought leader in your spaceLet’s turn your expertise into powerful storytelling. Words. Visuals. Strategy. Sorted. --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/website-design/seo-support/ HomeYou’ve invested in a great-looking website — but if no one can find it, you’re leaving serious business on the table. That’s where our Search Engine Optimization (SEO) services come in. At John Wilson, we help your website climb the ranks on Google and other major search engines, so your ideal customers can discover you exactly when they need you. Local SEOPerfect for businesses that want to show up in local searches and maps. Technical SEOIdentify and fix underlying issues that may be holding your site back. KeywordsWe uncover what your audience is searching for and help you target those terms strategically. What We DoBlogs, landing pages, and product descriptions optimised to convert and climb in search results. Whether you’re launching a new business or refreshing an existing one, we’ll make sure your brand feels like you — and leaves a lasting impression. SEO isn’t an instant win it’s a long game with lasting results. That’s why we recommend a minimum 3-month strategy to begin seeing meaningful improvements in your traffic and rankings. Of course, if you're after quicker wins, we can combine this with paid advertising strategies to accelerate your visibility. A stunning website without SEO is like opening a shop with no sign. Let’s put you on the digital map — and drive traffic that matters. --- - Published: 2025-04-05 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/branding-design/digital-graphic-design/ HomeYour brand doesn’t just live in print — it thrives in the digital space. From scroll-stopping social media graphics to eye-catching motion design, we create digital visuals that elevate your brand and engage your audience. At John Wilson Design, we don’t just design pretty pictures — we craft digital experiences that connect, inform, and perform. Social MediaBold, on-brand visuals that grab attention in busy feeds. Digital AlbumsDesigned to stand out on platforms like Spotify, Apple Music & more. InfographicsTransform complex data into beautifully designed, easy-to-understand visuals. AnimationsAnimated icons, explainer videos, social loops, and more. Digital graphic design isn’t just visually appealing — it’s smart. It allows you to:1. ConsistencyStay consistent with your brand identity across all digital touchpoints. 2. AnalyticsTrack performance using built-in platform analytics (likes, views, shares, clicks). 3. InteractiveDeliver interactive, immersive experiences that static design simply can’t match. Whether you need one killer visual or an entire suite of digital brand assets, we tailor every project to fit your goals and your audience. Let’s bring your next project to life — modern, meaningful, and made for results. --- - Published: 2025-04-03 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/branding-design/ A brand is much more than just a logo, the colours, typography, an identity, or a product. A strong brand is about the feelings a person receives about a product, service, or organisation. We can help establish a strong identity for your business. Logo Design | Print Design | Digital Graphics --- - Published: 2024-09-26 - Modified: 2025-05-28 - URL: https://johnwilsondesign.co.uk/privacy-policy/ Home Last Updated: May 28, 2025 John Wilson Design ("we," "us," or "our") operates the www. johnwilsondesign. co. uk website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from . 1. Information We Collect We collect several different types of information for various purposes to provide and improve our Service to you. Types of Data Collected Personal Data While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to: Email address First name and last name Phone number Address, State, Province, ZIP/Postal code, City Cookies and Usage Data Usage Data We may also collect information about how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e. g. , IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages,... --- > Liverpool-based web designer crafting bold, modern websites with strategy and style. No templates—just clean, custom design that gets results. - Published: 2024-09-26 - Modified: 2025-06-08 - URL: https://johnwilsondesign.co.uk/ From stunning web design that turns visitors into clients, to tailored branding that stands out — we create WordPress websites that not only look fantastic but perform seamlessly, driving growth while you focus on what matters. Do you require a new web design or the redesign of your current one? Whatever your budget, we have the perfect web solution for you. Taking your website further means we help you maximise its impact and effectiveness through expert services like website and accessibility audits, Google My Business setup, SEO, and strategic content marketing. Allow us to analyse your site in detail with a 20-page website audit. We look at everything from aesthetics to technical issues. Have. a focus on improving your website accessibility for all? This audit focuses on making you compliantGetting found on Google just got easier. We help you create and optimise a Google My Business ProfileWant to get found via search results and LLM's? Then you need regular SEO on your site. We can provide the service or teach you the fundamentals. Clients have actually said how much they like it too. Nothing was too much trouble for John, very professional. Amazing value for money. Holistic Therapy LiverpoolAre your company identity and marketing materials in need of a refresh? Or do you need to create one for your new business? Discover our branding services. We don't just build websites we help you tell your storyBook a free consultation to discuss your next project. Want to find out more about... --- - Published: 2024-09-26 - Modified: 2025-05-05 - URL: https://johnwilsondesign.co.uk/about/ A versatile creativeHello! I'm John Wilson—Pleasure to Meet You! I kicked off my career as a web and graphic designer in London back in 2011, working for a data center provider before moving on to various design agencies in both London and Liverpool. But let me tell you—my journey to this point has been anything but linear. Despite my extensive experience in web and graphic design, I'm no stranger to change. In fact, adaptability has been the defining theme of my career. Rewind to 2001—I began my education in fine and graphic arts before pursuing a BA (Hons) in Architecture in 2004. Fast forward to 2008: I graduated as a Part 1 Architect... just in time for the economic recession (great timing, right? ). With job prospects looking bleak, I had to rethink my path. So, I pivoted and retrained as an IT teacher, working with secondary school students and young adults. Teaching was rewarding—watching students light up while learning was fantastic—but something was missing. My creative itch refused to be ignored, so I made yet another career shift. While teaching in 2011, I decided to teach myself web design and branding (because why not add another skill to the mix? ). I took on freelance projects, and before I knew it, I landed a lead designer and developer role at MigSolv, a data center provider. During my five years there, I fine-tuned my skills in web, brand, and graphic design, working across both print and digital platforms. Some of... --- - Published: 2024-09-26 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/contact/ Looking for a custom website or a standout brand? Let’s chat about your project! We specialise in web design, branding, and logo creation, crafting high-converting, user-friendly websites and strong brand identities that drive results. Just fill out the form below, and we’ll get back to you within 24 hours to schedule a free consultation. facebookinstagramlinkedintiktok07504530153Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. What should we call you? *FirstLastEmail *Phone * (not we Your Is this a referral? *NoYesIf yes, please let me know who has referred you? Subject of enquiry (not required)Your Message * ( function { const style = document. createElement( 'style' ); style. appendChild( document. createTextNode( '#wpforms-2253-field_2-container,#wpforms-369-field_4-container { position: absolute ! important; overflow: hidden ! important; display: inline ! important; height: 1px ! important; width: 1px ! important; z-index: -1000 ! important; padding: 0 ! important; } #wpforms-2253-field_2-container,#wpforms-369-field_4-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-2253-field_2-container,#wpforms-369-field_4-container label { counter-increment: none; }' ) ); document. head. appendChild( style ); document. currentScript? . remove; } ); Submit Enquiry Once you hit "Submit", your message lands directly in my inbox — no bots, no black holes. I’ll aim to get back to you within 24–48 hours (usually sooner). From there, we’ll have a quick chat to explore your goals, timeline, and how I can help. Simple, straightforward, and tailored to you. Looking forward to connecting. --- - Published: 2024-09-26 - Modified: 2025-06-07 - URL: https://johnwilsondesign.co.uk/website-design/ I specialise in creating custom WordPress websites that are tailored to your needs, giving you a unique online presence. Each site is designed to be easy to maintain, so you’ll have full control over updates, content, and changes, without needing any technical experience but we can also provide training should you need it. Website Audit | Website Accessibility Audit | SEO Support | Content Marketing --- --- ## Posts > Don't fall for quick fixes! Learn why accessibility overlays are not true solutions, introduce risks, and don't prevent lawsuits. Discover how to achieve genuine web accessibility. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://johnwilsondesign.co.uk/accessibility-overlays/ - Categories: Accessibility - Tags: accessibility, accessiblity plugin TL;DR: Accessibility Overlays are NOT a silver bullet. Here’s why: They're temporary fixes, not real solutions. Think of them as a band-aid, not a cure. They can introduce new problems. From privacy to security, overlays bring their own risks. Many users find them difficult to use. Especially the very people they're supposed to help. They don't prevent lawsuits. In fact, businesses using overlays are still getting sued. True accessibility requires deep, ongoing effort. Overlays offer a false sense of security. Making websites accessible to everyone is crucial in today's digital world. Businesses often look for quick fixes to meet accessibility standards and avoid legal issues. This has led to the rise of accessibility overlays. These are third-party plugins or widgets that claim to instantly make a website accessible by adding features like screen readers, text resizers, or color contrast adjustments. However, the reality of accessibility overlays is far more complex and often disappointing. Why Overlays Are Like a Band-Aid Imagine you have a deep cut. A band-aid helps cover it and might offer some temporary relief. But it doesn't truly heal the wound or address the underlying cause. That's precisely what accessibility overlays do for websites. They are a temporary approach to fixing issues, not a permanent solution to web design accessibility. While they might seem to "help heal," they don't solve the core problems. Many users actually find sites without overlays easier to use. A Host of New Concerns: Privacy and Security Risks Implementing accessibility overlays isn't just about... --- > Worried about cost or tech skills? Find out if you really need a website for your new business or hobby. We break down 7 essential truths about getting online - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://johnwilsondesign.co.uk/do-i-really-need-a-website-for-my-new-business/ - Categories: Web Design - Tags: web design TL;DR A website makes your small venture look professional and trustworthy. It helps people easily find what you offer online. You get a dedicated space to show off your work or products. Building one is often easier and more affordable than you think! The Big Question for Beginners: Do I Really Need a Website for My New Business or Hobby? You've got a fantastic idea, a passion project, or a new business stirring. You're probably sharing it on social media, telling friends, and getting the word out. But then a thought pops up: Do I really need a website for my new business or hobby? You might be thinking about cost, technical skills, or if it's even necessary for something so small. These are totally valid concerns! Many people starting out feel the same way. However, having your own website can be a game-changer, even for the smallest ventures. It’s like having your own dedicated shopfront online, open all the time, just for you. Let's tackle those common worries and see why a website makes so much sense. 1. "It Sounds Too Complicated! " – Gaining a Professional Look is Easier Than Ever One of the biggest worries for beginners is the technical side. You might think, "I'm not a tech wizard! How can I possibly build a website? " Here's the good news: you don't have to be. While tools like Squarespace, Wix, and Shopify make it easier for some, if you don't feel confident in web design, you... --- > Discover the truth about Dark Mode VS Light Mode! Explore user preferences, branding, & key stats. Learn why designing for both is crucial for accessibility - Published: 2025-05-30 - Modified: 2025-05-30 - URL: https://johnwilsondesign.co.uk/the-ultimate-showdown-dark-mode-vs-light-mode-7-key-insights-for-brand-perception/ - Categories: Web Design, Accessibility - Tags: dark mode, light mode, web design TL;DR User preference is split: No single "better" mode exists; it depends on the individual and their environment. Stats reveal diverse tastes: Users show varied preferences for light, dark, or a mix of both. Brand perception varies: Dark mode feels modern, light mode traditional. Design for both: Cater to all users by integrating both Dark Mode VS Light Mode. Recently, my colleagues and I found ourselves deep in discussion, debating a seemingly simple yet profoundly impactful question: Dark Mode VS Light Mode – how does each affect brand perception, and which reigns supreme in user preference? We explored whether a dark interface might inadvertently alienate some users, making a brand feel overly "techy" or inaccessible. The conversation highlighted the critical role visual design plays in shaping how a brand is perceived. In a world saturated with digital experiences, the choice between light and dark interfaces is more than just a matter of aesthetics; it's a strategic decision that can influence user comfort, accessibility, and ultimately, a brand's appeal. This article dives into the heart of the Dark Mode VS Light Mode debate, offering insights into user preferences and practical advice for integrating both modes effectively. Understanding the User: Preference and Perception The debate around Dark Mode VS Light Mode often boils down to personal preference. While some users swear by the reduced eye strain and sleek aesthetics of dark mode, others find the high contrast and traditional feel of light mode more comfortable for extended reading. The SoluteLabs article you... --- > Uncover the deceptive dark pattern sneak into basket. Learn how companies add hidden fees & unwanted items to your cart & discover 3 ways to protect yourself. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://johnwilsondesign.co.uk/dark-pattern-sneak-into-basket/ - Categories: Web Design, Accessibility - Tags: accessibility, dark pattern, web design TL;DR Companies sometimes use a dark pattern sneak into basket tactic, automatically adding items or fees to your online cart. This practice puts the burden on you to notice and remove unwanted charges before paying. Hidden fees exploit your commitment after you've invested time in a purchase. New regulations in some regions are pushing for upfront pricing, but vigilance is still key. Have you ever reached the checkout online, only to find your total is higher than expected? You might have encountered the frustrating dark pattern sneak into basket. This deceptive tactic involves businesses automatically adding extra products or surprise fees to your shopping cart without your direct consent. What is a Dark Pattern Sneak Into Basket? Imagine you're booking a much-needed holiday. You find the perfect place and click "book. " Suddenly, at the payment stage, new charges appear: "cleaning fees," "service fees," or "admin fees. " These vague expenses are prime examples of the dark pattern sneak into basket. Companies know that once you've invested significant time and effort into a booking or purchase, you're more likely to just accept these unexpected costs. This strategy often combines with forced urgency – "Only 2 left at this price! " – making you feel pressured to complete the purchase quickly before scrutinizing every line item. Who is Most Affected by This Dark Pattern? While anyone can fall prey to a dark pattern sneak into basket, it can disproportionately affect certain groups. Individuals with anxiety or panic disorders: The sudden appearance... --- > Uncover the manipulative 'dark pattern confirm shaming' online. Learn how websites use guilt to influence your choices, its impact, & ways to recognise & resist - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://johnwilsondesign.co.uk/dark-pattern-confirm-shaming/ - Categories: Web Design, Accessibility - Tags: dark pattern, webdesign TL;DR: Understanding Confirm Shaming Dark pattern confirm shaming makes you feel bad for not choosing the option a website prefers. It presents the desired choice positively and the alternative negatively, often using guilt. This tactic particularly affects people with anxiety, as it can make leaving a service feel risky. Recognizing this manipulation is the first step to resisting its psychological pressure. In today's digital world, websites and apps constantly ask us to make choices. Most of these decisions are small. However, some online interfaces use manipulative techniques, known as dark patterns, to guide you towards choices you might not otherwise make. One particularly sneaky tactic is the dark pattern confirm shaming. What Exactly is Dark Pattern Confirm Shaming? The dark pattern confirm shaming is a user interface design choice that aims to make you hesitate or feel guilty about declining an offer or a particular option. It works by framing the choice the business wants you to make in a positive light. Conversely, it portrays the alternative – the option the business doesn't want you to select – in a negative or guilt-inducing way. Imagine you're trying to opt out of a newsletter. Instead of a simple "No, thanks," the button might say, "No, I don't want to receive useful tips and discounts. " This phrasing is a classic example of the dark pattern confirm shaming. It subtly questions your decision, making you feel like you might be missing out or making a poor choice. Spotting Confirm Shaming: Real-World Examples... --- > Discover 7 key ways breadcrumb navigation on websites boosts user experience and accessibility. Learn how this simple tool helps users navigate easily. - Published: 2025-05-24 - Modified: 2025-05-24 - URL: https://johnwilsondesign.co.uk/breadcrumb-navigation-on-websites/ - Categories: Accessibility - Tags: website accessibility, website design TL;DR Breadcrumb navigation on websites shows you a clear path of where you are. It helps you easily go back to previous pages or explore related topics. This type of navigation makes websites easier to use for everyone, especially those with memory challenges. Using breadcrumbs is a smart way to meet accessibility guidelines for websites. Ever felt lost on a website, unsure how you got to a certain page or how to get back to a previous section? Breadcrumb navigation on websites acts like a digital trail of Hansel and Gretel's breadcrumbs, showing you exactly where you are and making it simple to find your way. It’s a small feature that makes a big difference in how easy and enjoyable a website is to use. What Exactly is Breadcrumb Navigation? Think of breadcrumb navigation on websites as a secondary navigation system. It typically appears as a horizontal line of links, often near the top of a page, below the main navigation bar. These links show the path you've taken to reach the current page, or the page's position within the website's structure. There are two main types of breadcrumbs: Hierarchical (or Location-based) Breadcrumbs: These are the most common. They show you where the current page sits within the website's overall structure. For example: Home > Women's Clothing > Jackets > Blazers > Current Blazer Product. Each part of that trail is a clickable link. Historical (or Path-based) Breadcrumbs: These show the actual path you, as an individual user, have clicked... --- > Discover how deceptive website dark patterns and mental health. Learn to identify 6 common tactics, understand their effects, and protect yourself online. - Published: 2025-05-24 - Modified: 2025-05-24 - URL: https://johnwilsondesign.co.uk/dark-patterns-and-mental-health/ - Categories: Accessibility, Web Design - Tags: web design, website accessibility TL;DR: Your Quick Guide Dark patterns are sneaky website designs that trick you into doing things you might not want to. These online tricks often worsen mental health issues like anxiety, impulsivity, and stress. Companies use them to boost sales and keep you hooked, sometimes at a serious cost to your well-being. Knowing about these tactics is your best defence against their negative effects on dark patterns and mental health. The internet should be a tool for connection, information, and ease. However, a growing number of websites use dark patterns – deceptive design choices that manipulate users. These tactics are not just annoying; they can have a significant and negative impact on mental health, particularly for vulnerable individuals. What Are Dark Patterns? Dark patterns are features of website or app design that deliberately trick users into actions they didn't intend. Think of them as online traps. Their goal is often to increase company profits, boost user numbers, or gather more data, but they achieve this by exploiting how we naturally behave online. Worryingly, a 2022 study by the European Council found that a staggering 97% of tested websites used some form of these deceptive patterns. The Deceitful Six: Common Dark Patterns Uncovered While there are many types of dark patterns, here are six common examples and how they can affect you: The Roach Motel: Easy In, Impossible OutThis is one of the most frustrating dark patterns. Signing up for a service or newsletter is quick and easy. But when you... --- > Boost your reach! Discover how to make your website articles more accessible with AI using UDL principles for everyone. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://johnwilsondesign.co.uk/how-to-make-your-website-articles-more-accessible-with-ai/ - Categories: Accessibility, AI, Web Design - Tags: accessibility, seo, web design TL;DR: Universal Design for Learning (UDL) makes content clear for everyone. AI tools can create articles that are easy to read. Good prompts help AI make content that includes all readers. Aim for high readability scores and simple words. Unlock Your Content for Everyone with Universal Design Imagine your website articles. Everyone can understand them. Everyone can enjoy them. This is true no matter their reading level. It works for all brains. This is not just a nice idea. It's a strong way to reach more people. It helps build an online space where everyone belongs. This method is called Universal Design for Learning (UDL). UDL means designing content from the start. It works for all readers. You do not make changes later. You build in clarity, flexibility, and engagement from the very beginning. This helps many people. It benefits those with thinking difficulties. It helps people with ADHD or autism. It also helps those with low literacy. Busy professionals find it useful. People learning English also benefit. Anyone who likes clear information benefits too. When your content is universal, more people see it. You lower frustration. Everyone has a better experience. This article shows you how to make your website articles more accessible with AI. AI's Power for Inclusive Content Artificial intelligence (AI) is quickly changing how we make content. AI can be a great partner to make your website articles more open to all. You give AI the right instructions. Then, AI can create text that is easier... --- > Make your Divi website more accessible with our free keyboard navigation accessibility code. At John Wilson Design, we believe in inclusivity - Published: 2025-05-18 - Modified: 2025-05-18 - URL: https://johnwilsondesign.co.uk/keyboard-navigation-accessibility/ - Categories: Accessibility - Tags: accessibility, keyboard navigation https://youtu. be/kj9UodcwIes? si=wKpOqK3PfLplQHFG Watch this 3-minute video of Todd Stabelfeldt using a switch device to navigate an iOS interface As web designers, we often focus on visuals — typography, layout, animation, colour — all the details that make a website feel polished. But true design excellence lies in building experiences that work for everyone, regardless of ability. That’s something I’ve been reflecting on more and more recently, especially after learning about Todd Stabelfeldt — a quadriplegic tech entrepreneur who uses a switch control device to navigate digital interfaces. In the short video linked above, Todd demonstrates how he uses his iPhone with just head movements and a single-button switch. It’s insightful, moving, and frankly essential viewing for any designer or developer committed to accessibility. This kind of assistive technology relies heavily on keyboard navigation accessibility — meaning users can access every part of a website using only the Tab, Enter, and Arrow keys (or switch devices mapped to those functions). It made me realise how many websites — especially those built with visual page builders like Divi on WordPress — overlook this critical part of accessibility. When a website lacks proper keyboard support: Menus, buttons, and forms become inaccessible Users can get "trapped" with no way to move forward or back Essential actions (like submitting a form) become impossible Inclusion isn’t optional — it’s a design responsibility. If we truly believe in building an internet for all, then accessibility must be baked into our design systems, not bolted on afterward.... --- > Discover how much does it cost to get a website designed in Liverpool in 2025. Learn about pricing, what’s included, and why investing in one is worth it. - Published: 2025-05-17 - Modified: 2025-05-20 - URL: https://johnwilsondesign.co.uk/how-much-does-it-cost-to-get-a-website-designed-in-liverpool/ - Categories: Web Design - Tags: pricing, web design, website design If you’re wondering how much does it cost to get a website designed in Liverpool in 2025, you’ve come to the right place. Whether you’re a small business, a startup, or someone looking to establish an online presence, understanding the costs behind a professional website can help you make informed decisions. This guide breaks down pricing, what goes into website design, and why investing in a good website is crucial. What Influences Website Design Costs in Liverpool? Before diving into specific prices, it’s important to understand why websites cost what they do. Website design is not just about putting a few pages online; it’s a combination of creative design, technical skills, planning, and ongoing support. Here’s what factors influence the price: Design and Prototyping: I use Figma to create detailed website prototypes before building anything. This ensures you see and approve the design upfront, reducing costly revisions later. Development Platform: I build websites using WordPress with the Divi theme builder, giving your site flexibility, reliability, and ease of updates. Number of Pages: The more pages you have, the more design and development time is required. From simple 3-page sites to complex multi-page or e-commerce setups, the workload varies greatly. Additional Features: E-commerce functionality, booking systems, custom integrations, and other bespoke features add to the complexity and cost. Hosting and Domain: I assist with selecting the right domain name and hosting provider to suit your needs and budget. Security: Modern websites require strong security measures to protect against hacking and data... --- > Learn how the :focus-visible CSS pseudo-class improves accessibility without compromising design. Discover why it’s better than :focus - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://johnwilsondesign.co.uk/why-focus-visible-css-is-a-game-changer/ - Categories: Accessibility, Web Design - Tags: accessibility, web design, website accessibility In the world of modern web design, accessibility and aesthetics often seem like they're at odds. Designers want slick interfaces without clunky outlines, while developers and accessibility advocates push for inclusive interaction models that support keyboard navigation and screen readers. One small but powerful CSS selector has quietly changed the game: :focus-visible css. This pseudo-class is a smarter, more selective way to apply focus styles—ensuring a more inclusive experience for keyboard users while maintaining a polished visual appearance for mouse users. If you’ve ever removed :focus styles for aesthetic reasons, you’re not alone—but here’s why you shouldn’t, and how :focus-visible can be your solution. What is :focus-visible? The :focus-visible pseudo-class is a CSS selector that applies styles only when an element should indicate focus—primarily when it's focused via keyboard interaction. It doesn’t trigger on mouse clicks or touch interactions, which means your users don’t get unsightly focus outlines when they don’t need them. Compare this to the classic :focus selector, which applies styles whenever an element is focused, regardless of how it happened. This often results in visual clutter or awkward outlines on buttons and links that were clicked with a mouse—something many designers find disruptive and opt to remove. Unfortunately, removing :focus styles entirely can have disastrous consequences for keyboard users. Without clear focus indicators, people navigating via keyboard (using Tab, Shift+Tab, arrow keys, etc. ) can get lost in your interface, making your site frustrating or even unusable. The Problem with Removing :focus Designers often override or remove... --- > Wondering 'should I use rem in my websites?' Learn why rem units are better than pixels for accessibility, scalability, and modern web design best practices. - Published: 2025-05-11 - Modified: 2025-05-11 - URL: https://johnwilsondesign.co.uk/should-i-use-rem-in-my-websites/ - Categories: Web Design - Tags: accessibility, correct practice, web design If you’ve spent any time building websites—whether in Figma, WordPress, or writing raw HTML and CSS—you’ve probably encountered the age-old question: should I use rem in my websites instead of px? The short answer? Yes, in most cases, you should. In this post, we’ll break down exactly what rem is, why it's important for modern web design, where to use it (and where not to), and how switching from px to rem can improve accessibility, scalability, and consistency across your site. What is rem, and how is it different from px? px stands for pixels. It’s an absolute unit of measurement. If you set a heading to 24px, it will be exactly 24 pixels tall—no matter what. On the other hand, rem stands for “root em. ” It’s a relative unit based on the root font size of the HTML document—usually 16px by default unless otherwise set in the CSS. So, 1rem = 16px (usually), and 1. 5rem = 24px. The key difference is this: rem scales with the user’s browser settings, whereas px does not. Why Should I Use rem in My Websites? Here’s why using rem instead of px is becoming the standard in modern web design: 1. Accessibility One of the most important reasons to use rem is accessibility. Users with visual impairments may increase the base font size in their browser settings. When you use rem, your font sizes and spacing will scale accordingly. But if you use fixed px values, your layout won't respond—potentially breaking... --- - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://johnwilsondesign.co.uk/colour-contrast-checker/ - Categories: Web Design, Accessibility - Tags: brand colours, colour checker, website accessibility In today's digital landscape, ensuring that your brand's visual elements are accessible to all users is not just a best practice—it's a necessity. One critical aspect of digital accessibility is colour contrast. Proper colour contrast ensures that text and important elements are readable by everyone, including individuals with visual impairments. The WebAIM Contrast Checker is a valuable tool that helps designers and developers assess and improve the colour contrast of their digital content. AudioEyeWCAG Understanding Colour Contrast and Accessibility Colour contrast refers to the difference in luminance between two colours, typically between text and its background. The Web Content Accessibility Guidelines (WCAG) provide specific contrast ratio requirements to ensure readability:TPGi+1Accessible Web+1 Normal Text: A minimum contrast ratio of 4. 5:1 is required. Large Text: A minimum contrast ratio of 3:1 is acceptable. Enhanced Accessibility (AAA Level): A contrast ratio of 7:1 for normal text and 4. 5:1 for large text is recommended. AudioEye+4Albuquerque Public Schools+4TPGi+4Albuquerque Public Schools+5TPGi+5webaim. org+5 Meeting these standards is crucial for users with low vision or colour blindness and contributes to overall better user experience. AudioEye+1TPGi+1 Introducing the WebAIM Contrast Checker The WebAIM Contrast Checker is an intuitive, web-based tool designed to evaluate the contrast between foreground and background colours. By inputting colour values in hexadecimal format or using the built-in colour picker, users can quickly determine if their colour combinations meet WCAG guidelines. The tool provides immediate feedback, indicating whether the selected colours pass or fail the required contrast ratios for both normal and large text.... --- > Discover why using small fonts in web design harms accessibility. Learn the importance of 16px+ text and accessible web typography to create inclusive websites. - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://johnwilsondesign.co.uk/accessible-web-typography/ - Categories: Web Design - Tags: accessibility, typography, web design In recent years, a troubling trend has emerged among many younger designers: using font sizes as small as 14px, sometimes even smaller, especially on portfolio sites or design mockups. It’s all in the name of “minimalism,” but here’s the thing: tiny text isn’t clever — it’s exclusive. As someone who cares deeply about accessible web typography, I believe this trend is doing more harm than good. Good design should be readable by everyone — not just those with perfect vision or the latest screen. I’ve been designing for over a decade, and I can tell you this with absolute certainty: I never use font sizes under 16px — and I never will. Here’s why that decision isn’t just a personal quirk — it’s a commitment to accessible web typography and inclusive design. The Accessibility Problem According to the World Health Organization, over 2. 2 billion people globally live with some form of visual impairment. That’s not a niche audience — it’s a massive portion of humanity. And yet, much of the internet remains difficult or even impossible to read for many users because designers still prioritise visual trends over legibility. Small fonts — especially anything under 16px — strain the eyes, reduce comprehension, and create unnecessary barriers. Accessible web typography means making sure everyone can comfortably read your content, whether they’re using a laptop in broad daylight or a smartphone on a bumpy bus ride. Accessibility isn’t optional. It’s a responsibility. Mobile-First ≠ Microscopic Many designers have embraced “mobile-first” design... --- - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://johnwilsondesign.co.uk/celebrating-recognition-on-designrush/ - Categories: Web Design - Tags: branding, design, web design In today’s fast-moving digital landscape, the importance of professional web design has never been greater. Businesses of all sizes rely on clean, user-focused websites to communicate their brand, connect with their audience, and drive meaningful growth. As someone deeply passionate about helping businesses succeed through design, I’m proud to share a recent milestone: my work has been recognised by DesignRush, a leading platform that identifies the best agencies in web design, branding, digital marketing, and beyond. About DesignRush DesignRush is a respected B2B marketplace that connects brands with agencies specialising in a wide range of services. Their team evaluates thousands of agencies based on criteria such as quality of work, client reviews, and overall industry reputation. Being listed on DesignRush is more than just a badge — it’s a reflection of a commitment to delivering top-tier digital solutions. Commitment to Quality and Creativity From the beginning, my approach to web design has been grounded in two principles: quality craftsmanship and creative strategy. Every project is an opportunity to help a brand tell its story more clearly, connect with its audience more deeply, and achieve its business goals more effectively. Whether working with local businesses here in Liverpool or collaborating with teams across the UK, the goal remains the same — to deliver thoughtful, impactful, and user-friendly digital experiences. Receiving recognition from a platform like DesignRush reinforces the importance of maintaining high standards in every project. It's a reminder that attention to detail, strategic thinking, and understanding the client's vision are... --- > Looking for a therapist website Liverpool? Discover expert tips on designing a user-friendly, responsive & effective therapist website. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://johnwilsondesign.co.uk/therapist-website-liverpool/ - Categories: Web Design Are you a therapist in need of a great therapist website Liverpool? Building a therapist website can be tricky, especially if you’re not sure where to start. Whether you're considering creating it yourself using a drag-and-drop builder like Divi, or hiring a professional to handle it for you, this article will guide you through the essential tips for creating a therapist website that stands out and helps you connect with your clients. What Makes a Good Therapist Website in Liverpool? 1. Simple, Intuitive Navigation When creating a therapist website in Liverpool, simplicity is key. Your visitors will appreciate a website that’s easy to navigate, as therapy is often a sensitive subject. Ensure that your main menu is clear and simple to use. For instance, if you specialize in hypnotherapy, you can have a top-level navigation page named 'Hypnotherapy', with a dropdown menu showing various types of hypnotherapy you offer. Similarly, a 'We Can Help With' section could list conditions you treat. Remember to place important links and pages above the fold (the part of the page visible without scrolling). This ensures your visitors can easily find the information they need. 2. Break Up Text With Headings When designing your therapist website Liverpool, it’s crucial to break up your text with clear headings. People tend to scan websites, not read them word for word. By using headings, you allow users to quickly find the information they’re looking for. Long paragraphs can be overwhelming. Instead, break up your content into bite-sized chunks... --- - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://johnwilsondesign.co.uk/desinion-get-others-opinions-about-your-design/ - Categories: Learn Design When creating design elements everyone, no matter who we are has their own opinion of what works and what doesn’t, what is beautiful and what is ugly. Visual cues and hierarchy feel different for different people but you will find that the majority of people will be biased to one way of thinking or another. When you are just working between yourself and a client it can be difficult to reach agreements on what is beautiful and thus you need a third party to help make final decisions, that is where Desinion comes in. Desinion get others opinions I discovered the Desinion website when their Twitter account began following me yesterday afternoon. Having looked at my Twitter following I clicked on their profile out of curiosity and discovered a gem of an idea. A tool that allows you to share designs with others that lets people choose between one or another design mainly targeting graphic design rather than any other form of design at this stage. Your design opinion counts Having signed up and taken part in the Desision that are available to be critiqued I found it enjoyable, intuitive and interesting when most of the desisions I made were usually in the same alignment with others. This fascinated me as this states that there are obvious design rules that make something ‘beautiful ‘ and that the opinion of myself was important to the designer in order to make final decisions. The benefit of taking part in Desisions By taking... --- - Published: 2025-04-18 - Modified: 2025-04-18 - URL: https://johnwilsondesign.co.uk/website-design-liverpool-guide/ - Categories: Web Design If you're a business owner, creative, or entrepreneur in Liverpool, your website is more than just a digital presence—it’s your shopfront, your pitch, and often your biggest sales tool. So if you're searching for website design Liverpool, you're in the right place—but choosing the right person (or team) to build it is crucial. Why Website Design Matters Good website design isn’t just about aesthetics. A well-crafted site will: Load fast Look great on mobile Guide visitors smoothly toward taking action Convert browsers into buyers or clients Bad website design? It can actually harm your brand—making you look unprofessional, unreliable, or behind the times. And in a competitive city like Liverpool, that’s not something you can afford. Liverpool’s Business Scene Deserves Better Websites Liverpool is packed with ambitious businesses, freelancers, and startups. But too many of them are stuck with slow, clunky websites built from outdated templates or cheap one-size-fits-all platforms. That’s why custom, strategic website design in Liverpool is so important. When you work with a local designer who understands the city, the people, and the market—you get something that’s built with care, purpose, and a deep understanding of what your business actually needs. What to Look For in a Liverpool Website Designer Searching for website design Liverpool will bring up dozens of options. But not all designers are created equal. Here’s how to spot someone who’s actually worth your time and investment: 1. A Strong, Varied Portfolio Have they worked with businesses similar to yours? Can they show sites... --- - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://johnwilsondesign.co.uk/a-review-of-the-interaction-design-foundation-ixdf/ - Categories: UX During the many British lockdowns due to COVID, I knew I wanted to improve my design skillset. I had acquired over ten years of web and branding design experience but this wasn't enough. I knew I could improve how I approached my work further by learning UX. As someone who has an interest in 'why people do things' and psychology; UX felt like a natural progression. I wanted to upskill myself to add that extra UX string to my bow and build better websites. I began my journey into UX by looking at various courses that I could find across the web. That is when I came across The Interaction Design Foundation. A platform that appeared to have many benefits to someone new to UX or wanting to transition. In this article, I will review my experience of the IxDF. (more... ) --- --- ## Projects - Published: 2025-06-08 - Modified: 2025-06-08 - URL: https://johnwilsondesign.co.uk/project/john-wilson-design-logo/ - Project Categories: Logos HomeNot every designer explains what their logo means, often, there is no meaning but for John Wilson Design, like all our brand designs, there is a deep meaning behind our triangle symbol. Our triangle logo, with its vibrant yellow and blue glow on one side and a dark, barely visible presence on the others, is a powerful and intentionally symbolic representation of our brand's core values. As a web and brand designer, the choice of a triangle for our main symbol is highly apt due to its inherent psychological and geometric properties: Stability & Structure: The triangle is the most stable geometric shape. It signifies a strong, reliable foundation, essential for a web and brand design business that builds and structures online presences and brand identities. It suggests our work provides a solid framework for our clients' success. Direction & Progression: Triangles inherently point in a direction. In our case, with the glowing side, it subtly suggests forward momentum, progress, and growth – key outcomes we aim to deliver for our clients. Balance & Harmony: While visually simple, the triangle represents a balance of three elements. This symbolises the holistic nature of our work, integrating design, functionality, and brand strategy into a cohesive whole. Innovation & Aspiration: Often associated with pyramids or peaks, the triangle can evoke ambition, reaching new heights, and innovative solutions – all crucial aspects of cutting-edge web and brand design. Efficiency & Precision: Geometrically, the triangle is efficient and precise. This aligns with our professional dedication... --- - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://johnwilsondesign.co.uk/project/practically-perfect-parites-logo/ - Project Categories: Logos HomeFor "Practically Perfect Parties," my objective was to craft a logo that embodies both sophistication and enchantment, directly reflecting the essence of their unique service. At the core of the design, I developed a central emblem featuring a delicate heart crowned with a regal touch. This element serves as a direct and immediate indicator of the business's focus on princess-themed parties. This crowned heart is prominently positioned within a graceful arch, which I designed to subtly pay homage to Disney's iconic shooting star arch, thereby evoking a sense of magic, wonder, and aspiration. This central symbol is intentionally designed to be highly recognizable, functioning as an easily identifiable marker across all their social profiles and branding touchpoints. Throughout the design process, I carefully balanced femininity with a touch of timeless class. I made a deliberate choice to move away from more vibrant, potentially juvenile pinks, opting instead for softer, pastel shades. These were further enhanced by the integration of elegant floral elements that frame the logo. This strategic shift moves the aesthetic beyond a purely business-like feel towards a more refined and feminine sensibility, directly appealing to their target audience. For the typography, I selected EB Garamond for the business name, "Practically Perfect Parties. " This font was chosen for its inherent aesthetic appeal and classic elegance, perfectly complementing the overall sophisticated design direction. To establish a clear visual hierarchy and strategically draw attention to both the central emblem and the business title, I utilized two distinct shades of pink.... --- > John Wilson Design discusses his web design process for the redesign of Holistic Therapy Liverpool - Published: 2025-05-26 - Modified: 2025-05-26 - URL: https://johnwilsondesign.co.uk/project/holistic-therapy-liverpool-redesign/ - Project Categories: Website - Project Tags: website, website redesign HomeHolistic Therapy Liverpool is a sanctuary for healing and peace, yet their previous online presence didn't fully reflect this ethos. The original website, while functional, felt dated. Its vibrant, almost jarring, colour palette was at odds with the calm, therapeutic services offered. An over-reliance on numerous plugins also potentially slowed performance and complicated maintenance. More critically, the site fell short on accessibility. Key elements like intuitive keyboard navigation were missing, alt tags for images were often overlooked or unoptimised, and font sizes were locked into inflexible 'px' units. This, combined with some colour contrast choices that weren't conducive to a relaxing visual experience, meant the website wasn't as welcoming or usable for everyone as it needed to be. The overall tone of voice in the content also lacked the deep sense of peace and serenity that is core to holistic therapy. It was clear a transformation was needed to align their digital front door with the profound tranquillity offered within. Our mission was to infuse Holistic Therapy Liverpool's online presence with the very essence of its practice: peace, serenity, and accessible wellbeing. This wasn't just a facelift; it was a reimagining of their digital identity. A Palette of Peace: We began by stripping away the outdated, vibrant colours and introducing a sophisticated palette of soft, nurturing pastels. These gentle hues immediately evoke a sense of calm and welcome, creating a soothing visual foundation. Nature's Embrace: To deepen the connection to natural healing, we wove elements of nature throughout the site.... --- - Published: 2025-05-26 - Modified: 2025-05-26 - URL: https://johnwilsondesign.co.uk/project/holistic-therapy-liverpool-logo/ - Project Categories: Logos HomeHolistic Therapy Liverpool already possessed a logo with a strong spiritual connection – a chakra symbol with their initials. While impactful, the vision for the brand's evolution was to cultivate an immediate and pervasive sense of calm for anyone interacting with it. The challenge was to create a new visual identity that would feel like a gentle invitation to tranquillity, deeply reflecting the therapeutic experience offered. The core inspiration was beautifully organic: a beloved painting of a 1000-year-old Calderstones tree gracing the wall of their therapy room. This ancient, steadfast symbol of life and peace became our guiding star. We aimed to capture its quiet strength and translate it into a logo that spoke of nature, grounding, and the profound symbolism of the Tree of Life. Our creative interpretation sought to weave multiple layers of meaning into a deceptively simple form: The Enduring Tree: At its heart, the logo features a gracefully stylized tree. This isn't just any tree; it represents deep-rooted stability (the roots grounding firmly), organic growth (the branches reaching outwards), and the life-sustaining energy inherent in nature. It's a direct nod to the calming presence of the ancient tree in their own sacred space. The Circle of Being: Observe closer, and you'll see the tree's branches and roots elegantly converge to form a perfect circle. This is no accident. The circle is a timeless emblem of wholeness, unity, and the cyclical nature of life and healing. It visually encapsulates the "holistic" in Holistic Therapy Liverpool, signifying an... --- - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://johnwilsondesign.co.uk/project/ametrine-coaching-consultancy-logo/ - Project Categories: Logos HomeFor Ametrine Coaching & Consultancy, I had the pleasure of working with Irene — a brilliant business coach with a powerful mission to promote equality, diversity, and inclusion. The brand name Ametrine is inspired by her love for the crystal, a natural blend of amethyst and citrine. This unique stone symbolizes clarity and balance, two qualities central to her coaching practice. The logo design reflects this symbolism in a thoughtful, layered way. At the heart of the logomark, the letter “A” subtly encloses an illustrated Ametrine crystal — a quiet but striking symbol of inner transformation. Behind the wordmark, a second crystal shape rises diagonally, symbolizing growth, upliftment, and progress — mirroring the journeys Irene supports through her work. To further enrich the brand’s visual storytelling, I created a bespoke set of icons for her website. These custom illustrations were carefully designed to match the tone and palette of the Ametrine identity while representing key coaching themes like empowerment, support, vision, and positive change. From color palette to iconography, every element of this brand was created with intention — bringing Irene’s values to life through meaningful design. It’s more than a logo; it’s a visual journey of transformation, much like the experience she offers her clients. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://johnwilsondesign.co.uk/project/mma-defence-logo/ - Project Categories: Logos HomeThe MMA Defence logo captures the dynamic energy and discipline of martial arts through a bold and nostalgic design. At its core is a striking blue circle, symbolising unity, strength, and focus. Breaking through the boundary of the circle is a powerful white silhouette of a man executing a high karate kick—an homage to classic martial arts iconography, evoking the spirit of 1980s training montages and cult favourites like The Karate Kid. This silhouette not only brings motion and impact to the design but also represents the idea of breaking limits and pushing boundaries—core values of the MMA Defence brand. Positioned boldly in front of this action is the brand name MMA Defence in vivid red and blue lettering. The typography takes inspiration from retro 80s aesthetics, with strong, confident lines that reinforce the logo's classic yet commanding presence. A reverse-colour variant has been created for use on dark backgrounds, featuring a dark circle with the figure and text inverted for clarity and versatility, ensuring the brand remains instantly recognisable across all digital and print mediums. This logo is more than a visual mark—it’s a symbol of strength, resilience, and timeless martial arts ethos. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-20 - Modified: 2025-04-20 - URL: https://johnwilsondesign.co.uk/project/simply-fit-boilers-logo/ - Project Categories: Logos - Project Tags: logo HomeFor Simply Fit Boilers, the goal was to create a brand identity that felt warm, approachable, and trustworthy, while still maintaining a polished, professional image. At the heart of this identity is Max – a custom-designed character and mascot in the form of a friendly cartoon boiler. Max stands for more than just heating – he represents the company's core values: Max Heating. Max Service. Max Quality. His playful appearance, inspired by manga-style illustration, adds personality and charm to the brand, helping to create a stronger emotional connection with families and homeowners. His flame-shaped "hair" is a subtle nod to the product itself – symbolising both warmth and energy. The colour palette features warm yellows and oranges on a clean white background, evoking a sense of comfort and reliability. The typography was carefully chosen to balance friendliness with professionalism – clear, simple, and corporate without feeling cold. This logo blends fun with function, making Simply Fit Boilers feel both dependable and relatable – a heating company people can genuinely connect with. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-20 - Modified: 2025-05-26 - URL: https://johnwilsondesign.co.uk/project/nfss-rebuild-liverpool/ - Project Categories: Website HomeWho Are They? Rebuild Semi-Independence operates under the National Family Support Service (NFSS) and provides semi-independent living placements for young people aged 16 to 18 in the Liverpool City Region. The NFSS offers a variety of services designed to help young people reach their full potential and transition into adulthood with the support they need. Gil, the owner of NFSS, was in need of a new online presence within a tight timeframe. With no existing website and limited marketing materials other than a logo, the task was to create a brochure-style website from scratch. While working at a Liverpool-based design agency, we had previously designed a few leaflets for Gil, and these would serve as the foundation for the site's overall design. The main objectives were clear: showcase who NFSS are, highlight the services they provide, and simplify the process for referring a young person. Additionally, ensuring that the site was easy to manage on the backend without affecting the front-end functionality was crucial. To achieve this, we: Used the leaflets as a guide for the design, keeping the visual language consistent with the materials the client was already familiar with. Created an interactive prototype in Figma, allowing the client to review and approve the design before development began. Selected engaging imagery to connect with the audience and convey the NFSS’s message clearly and effectively. Implemented a side navigation menu instead of a top navigation bar to reduce distractions and improve user experience. Maintained a clean, abstract layout similar to... --- - Published: 2025-04-18 - Modified: 2025-04-18 - URL: https://johnwilsondesign.co.uk/project/edcg-logo-collatarel/ - Project Categories: Logos - Project Tags: logo, technology HomeIn 2015, several data centre companies began exploring the idea of forming a unified identity. This new collaboration aimed to enhance their ability to secure larger contracts while offering clients the added security of housing their equipment across two independently-owned data centres. This strategic move would provide clients with greater resilience in the event of unexpected disruptions. The first step in establishing the EDCG brand was to create a logo that embodied strength, unity, and shared values. The concept of EDCG was initiated by Alex Rabbets, Managing Director of MigSolv. He approached me to create a complete brand identity, including a logo, website, PowerPoint presentation, and supporting collateral to present the idea to other data centre stakeholders. The branding process began with the logo, designed to represent a strong partnership and a forward-thinking, modern organisation. This identity would then guide the visual language used across all marketing materials. Inspiration https://youtu. be/QBYr0k8dOtw? si=Yej-NtLoNeV2xIGD To design a logo that felt innovative and appealing, I needed to move away from the traditional image of the data centre industry—often perceived as dull and corporate. Around this time, cultural shifts, particularly the film Tron: Legacy, began reshaping that perception. With its futuristic visuals, neon lighting, and high-tech themes, Tron became a source of inspiration for bringing energy and style into the EDCG identity. Conceptual Sketches My initial sketches aimed to express the core idea: five independent data centres uniting to form a single, secure, client-focused organisation. I explored geometric shapes and the aesthetic of circuit... --- - Published: 2025-04-18 - Modified: 2025-04-18 - URL: https://johnwilsondesign.co.uk/project/rubix-it-solutions-exhibition-stand/ - Project Categories: Print - Project Tags: exhibition stand HomeMedium Exhibition Stand | Summer 2016 I designed a medium-sized exhibition stand for Rubix IT Solutions to support their presence at a tech industry event. The aim was to create a clean, modern, and professional space that clearly communicated the company’s core message: Design, Develop, Support. The display included a custom-designed curved backdrop and branded pull-up stand, both featuring a bold use of the Rubix pink and a spectrum of icons representing their various services—from web development to cloud hosting and database management. These icons were colour-coded to visually segment their offerings, helping to engage attendees and simplify their messaging. The setup also included branded printed collateral, an iMac showcasing their live portfolio, and a reception desk designed to invite conversations while maintaining a sleek and uncluttered look. The overall result was a cohesive, approachable, and informative stand that successfully elevated the Rubix IT Solutions brand at the event. Deliverables: Exhibition stand design (curved backdrop + pull-up banner) Icon system for service categories Branded collateral (flyers, brochures) Visual styling for on-stand digital display Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/jaw-innovation-group/ - Project Categories: Logos - Project Tags: brand guide, logo HomeJake, a software developer startup founder, approached me with the need for a distinctive logo and visual identity for his company, JAW Innovation Group. As a new brand in the tech and innovation sector, Jake sought a logo that would not only represent the cutting-edge nature of his work but also embody the spirit of creativity, forward-thinking, and boundary-pushing innovation. The challenge was to create a logo that would communicate JAW Innovation Group's values—namely, innovation and unconventional thinking—while also standing out in a competitive, fast-paced tech industry. The design needed to be both bold and versatile, with the ability to scale across digital platforms, print media, and other brand assets. Jake also wanted the logo to resonate with a modern audience, portraying a sense of transformation and limitless potential. For the logo design, I wanted to capture the essence of innovation and out-of-the-box thinking in a visually compelling way. Starting with the concept of a cube—a timeless symbol of structure and possibility—I took it a step further by exploding it into separate, dynamic shapes. This gives the viewer a feeling of breaking boundaries and thinking beyond the confines of traditional thinking. The cube is then reimagined with a neon green outline, glowing with modernity, and a smooth gradient that highlights the internal facets of innovation. The strategic gaps within the cube help symbolize separation—showing that true creativity thrives when we break things down and think differently. These shapes not only represent JAW Innovation Group’s cutting-edge approach, but they also work... --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/change-for-success-logo/ - Project Categories: Logos - Project Tags: logo HomeJanine, the founder of Change For Success, approached me with the need for a refreshed logo that would better reflect her brand’s professional image while resonating with her corporate client base. The original logo was outdated, and Janine wanted something modern, yet timeless, that would embody the values of personal growth, balance, and success, which are at the core of her business. The key challenge was to modernize an outdated logo while maintaining its essence of transformation and success. Janine’s brand needed a more corporate, professional look to appeal to her established client base, which consisted primarily of businesses and professionals. She also wanted to retain a sense of personal connection with her clients, meaning the new design had to reflect both her background and the purpose of her work—facilitating change and empowering success. Additionally, Janine knew she wanted to incorporate purple into the design, while also exploring complementary colors to create a dynamic, balanced look. To address these needs, I focused on creating a logo that would stand out in a corporate environment while also holding personal meaning for Janine. We used the yin and yang symbol as a central element of the design to represent balance, harmony, and transformation—key principles that Janine’s work is built upon. Within the yin and yang symbol, I introduced a subtle gap in the middle that forms the letter "S" in the white space, representing "Success" and reinforcing the brand name. To further emphasize the concept of change and balance, the symbol was... --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/change-for-success-website/ - Project Categories: Website - Project Tags: rebrand, website HomeChange For Success, led by Janine Mitchell MSc, offers customized coaching programs aimed at empowering ambitious leaders and executives to conquer stress and achieve high-impact resilience. Janine approached me to revitalize her brand's online presence, seeking a modern and engaging platform that accurately reflects her expertise and the transformative services she provides. The existing logo and website had become outdated, lacking the vibrancy and functionality needed to effectively connect with Change For Success's target audience. The objective was to develop a refreshed brand identity and a user-friendly website that embodies the organization's forward-thinking approach and commitment to client success. The website redevelopment process involved several key stages: Design Conceptualization:Utilizing Figma, I crafted a series of wireframes and high-fidelity prototypes, ensuring the new design would offer an intuitive and engaging user experience. Development:The site was built on WordPress, incorporating Advanced Custom Fields (ACF) to provide Janine with the flexibility to easily update content and maintain the site's dynamic nature. Visual Aesthetics: The chosen color palette of purple and mint green was consistently applied throughout the site to reinforce brand identity and create a visually cohesive experience. Content Strategy: The website was structured to clearly communicate Change For Success's services, including dedicated sections for coaching programs, client testimonials, and a resource hub featuring articles and videos. Performance Optimization: Ensuring fast load times and mobile responsiveness was paramount, providing users with seamless access across all devices. The revitalized website has significantly enhanced Change For Success's online presence, offering a modern platform that effectively... --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/simone-stephen-counselling/ - Project Categories: Website - Project Tags: website HomeSimone Stephen, a UK-based hypnotherapist, counsellor, and Reiki specialist, approached John for assistance in establishing her online presence. With no prior website and a limited budget, she needed a simple, yet effective, website to promote her services to both adults and children seeking therapy. Simone’s primary goal was to create an online platform that would allow potential clients to easily understand the services she offers and reach out for support. With no existing website, it was crucial to design a user-friendly site that clearly communicated her areas of expertise while keeping the experience simple and approachable. To meet Simone’s needs within her budget, we devised a solution that was straightforward, scalable, and easy for her to manage. Our approach included the following steps: Client Discovery & Planning: We conducted a detailed consultation with Simone to understand her business, target audience, and specific needs. Through this conversation, we identified the challenges she faced and the features she required for her website. User-Friendly Content Management: Knowing that Simone would need to manage the site independently, we implemented an intuitive backend using WordPress and Advanced Custom Fields (ACF). This made it simple for her to update content and manage her site’s pages without technical expertise. E-Commerce Integration: We integrated a basic e-commerce platform into the website, enabling Simone to sell digital products like MP3s, offer gift vouchers, and accept payments for therapy sessions online. This functionality allowed her to expand her offerings and streamline her business operations. Design & Layout: We prioritized a... --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/max-hunter-album-cover/ - Project Categories: Digital Design - Project Tags: album cover, digital design HomeThis album cover was created for Max Ali, an emerging rapper based in Philadelphia with a distinct creative vision and a strong visual identity behind his music. Our collaboration began in 2015, when Max first reached out via Twitter with a clear idea in mind for his debut project, BlackArt. Max wanted a design that would feel expressive, artistic, and deeply personal. His concept was striking: a portrait of himself with thick paint dripping down his face and over his glasses — a visual metaphor for creativity, identity, and emotion all at once. The final artwork was a digitally painted portrait, blending realism with abstraction. Rich, layered textures gave the paint a visceral, almost tactile quality, while the composition focused tightly on Max’s face to draw the viewer into the emotion of the image. The design was bold, stylised, and instantly memorable — perfectly aligned with the tone of the BlackArt album. Since then, Max has continued to collaborate with The Change Creative on a variety of visual projects, including: Angel Max & Frame (2018) – A reimagined medieval portrait featuring a Black boy in the pose of a classical Jesus painting. Icarus (2020) – A fully animated, retro 8-bit music video bringing Max’s track to life through pixel art storytelling. This long-term creative partnership has allowed for experimentation across mediums and styles, with each piece reflecting Max’s evolving sound and visual language. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/eudca-exhibition-stand/ - Project Categories: Print - Project Tags: exhibition stand HomeThis exhibition stand was designed for the European Data Centre Association (EUDCA) to support their presence at industry events and help establish their brand visually in a clear, confident way. The project began with a goal to create a medium-sized popup stand that would introduce the brand to new audiences in a professional, memorable way. The original concept used light, literal colours — baby blue oceans and soft greens — but the overall result felt too washed out and lacked the visual weight of a modern, forward-thinking organisation. Inspired by the EUDCA’s logo, the new design took a more refined and contemporary approach. We drew directly from the brand’s deep blue palette, slightly adjusting the tone to create a richer royal blue for the banner background. Elements from the logo — specifically the circular shapes — were reimagined as graphic accents, creating an abstract, decorative texture across the stand. This approach moved the design away from literal interpretations and toward a more strategic, brand-driven visual. The final design presents EUDCA as a modern, credible, and design-conscious organisation, ready to stand out in a competitive event space. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/migsolv-infographic/ - Project Categories: Digital Design - Project Tags: infographic HomeThis infographic was created for Migsolv, a UK-based data centre company, as a way to visually communicate the core features and security principles behind their infrastructure. At the heart of the design is a circular layout, chosen very intentionally. The circle is a shape with no corners or weak points — symbolising the strength, continuity, and resilience of Migsolv’s security-first approach. Each layer of the infographic radiates from the centre, where the customer’s server racks are placed, emphasising that client data is at the core of everything Migsolv protects. Visually highlight multiple layers of data centre security, from physical infrastructure to cybersecurity. Use the circle as a metaphor for unbreakable protection and closed-loop systems. Present technical information in a way that is clear, accessible, and engaging for both technical and non-technical audiences. Maintain visual consistency with Migsolv’s brand colours and tone, keeping the layout clean and professional. The result is a simple yet powerful piece of visual communication, designed to help potential clients quickly understand the depth of Migsolv’s service offering and their commitment to keeping data safe. Like what you see? Let’s chat about how we can bring your next idea to life. --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/migsolv/ - Project Categories: Rebrand - Project Tags: rebrand HomeFounded in 2002, MigSolv was the UK’s only consultancy dedicated solely to data centre environments. With its flagship facility, The Gatehouse in Norwich, recognised as one of the most secure data centres in the country, MigSolv established a reputation for excellence across both infrastructure and consultancy services. Previously operating under two distinct identities—Migration Solutions for consultancy and Sentry42 for data centre operations—the business unified under the MigSolv brand in 2011. MigSolv worked with me at pivotal moment. Having operated for years with a fractured identity, it was the shared belief of the CEO, Operations Director, and a new investor that the business needed a fundamental brand rethink. The objectives were ambitious: Unify the dual aspects of the business under a singular, coherent brand. Retain legacy brand equity, particularly the trust and recognition associated with Migration Solutions. Reimagine the visual identity to better reflect the company’s innovative and forward-looking mindset. Transition from a traditionally corporate look-and-feel to something more human, vibrant, and accessible. Redesign the company’s digital presence to reflect these changes and better serve its core audiences. Working closely with the CEO, we began the process of distilling the brand into a refined and future-proof identity. At the heart of this was the development of a new visual system—designed to reflect both the company’s legacy and its ambitions. One of the most sensitive and strategic aspects of the project involved evolving the logo. The investor was keen to maintain visual recognition in the industry, while the CEO wanted a shift... --- - Published: 2025-04-06 - Modified: 2025-04-11 - URL: https://johnwilsondesign.co.uk/project/parentapps-leaflet/ - Project Categories: Print - Project Tags: leaflet HomeThis tri-fold leaflet was created for ParentApps, a company that specialises in mobile app development and websites for schools across the UK. The goal of the piece was to create an engaging, easy-to-carry print asset for use at education-focused exhibitions and events. One of the core design decisions was to make the leaflet the Portability – Visitors could easily slip the leaflet into their pocket or bag without hassle. Brand Alignment – The mobile format subtly reinforces the company’s app-first approach and makes an immediate visual connection to their digital services. The cover features mockups of real school apps developed by ParentApps, giving readers a quick, visual snapshot of the product in action. ParentApps’ core brand colours were used throughout the leaflet to maintain strong visual consistency with their existing identity and marketing materials. A geometric background pattern adds texture and polish, while keeping the overall look clean and modern. The call to action is clear and immediate, inviting schools to request a free demo app, supported by visible contact info and a bright CTA button for emphasis. This piece blends practicality with purpose, offering a memorable takeaway that mirrors both the format and functionality of the very products ParentApps provides. Like what you see? Let’s chat about how we can bring your next idea to life. --- ---