Design Ethos
At John Wilson Design, change isn’t something we fear — it’s something we build with.
Design, like the world around us, is always evolving. Trends shift, technology advances, and what worked yesterday might not work tomorrow. That’s why I don’t just keep up — I design with change in mind.
Every brand and website I create is built on solid principles: wisdom, honour, courage, and balance. I believe great design doesn’t just react to change — it leads it. Whether you’re rebranding, rebuilding, or just refining, I’m here to guide you through the transition with thoughtful, future-focused design that works.
Our 4 Pillars of Design That We Stand By
Wisdom
Wisdom is born out of listening.
Although we may have many many years of experience in design, it is not about us. To really make an impact on your business we need to understand it enitrely. All our projects start with an informal chat about your business and your website design or branding design requirements.
Once you have shared your needs we can offer you a rough estimate with no obligation to act.
Honour
Once you have chosen us as your preferred designer, we will go about researching your business and industry in detail.
By conducting in depth research we provide clarity to both you and also to the designer. We create a design brief that you sign off, giving you full transparency, and allowing you to maitnain control of the entire life cycle of your design project.
Everything we do, we do with heart. We aim to be fair, honest and kind at all times, offering support and understanding during the whole experience, start to finish, so what you receive what you deserve.
Courage
With so much experience in the field of design, we have confidence in our undertanding and principles of the industry that it bestows us with great courage.
The courage to implement functional designs that push boundaries. Often implementing the latest technologies and design concepts into the work we produce.
Balance
Although we aspire to be innovative, truely great design also requires a great deal of balance.
To achieve effective design it is a balance between form and function. Some say form precedes function and others, the opposite. We don’t say either has precedent over the other.
Whatever the design, we strive to balance our aesthetics with functionality to provide the perfect solution to your company.