Change For Success, led by Janine Mitchell MSc, offers customized coaching programs aimed at empowering ambitious leaders and executives to conquer stress and achieve high-impact resilience. Janine approached me to revitalize her brand’s online presence, seeking a modern and engaging platform that accurately reflects her expertise and the transformative services she provides.

The existing logo and website had become outdated, lacking the vibrancy and functionality needed to effectively connect with Change For Success’s target audience. The objective was to develop a refreshed brand identity and a user-friendly website that embodies the organization’s forward-thinking approach and commitment to client success.

The website redevelopment process involved several key stages:​

1. Design Conceptualization:
   Utilizing Figma, I crafted a series of wireframes and high-fidelity prototypes, ensuring the new design would offer an intuitive and engaging user experience.
2. Development:
   The site was built on WordPress, incorporating Advanced Custom Fields (ACF) to provide Janine with the flexibility to easily update content and maintain the site’s dynamic nature.
3. Visual Aesthetics: The chosen color palette of purple and mint green was consistently applied throughout the site to reinforce brand identity and create a visually cohesive experience.
4. Content Strategy: The website was structured to clearly communicate Change For Success’s services, including dedicated sections for coaching programs, client testimonials, and a resource hub featuring articles and videos.
5. Performance Optimization: Ensuring fast load times and mobile responsiveness was paramount, providing users with seamless access across all devices.

The revitalized website has significantly enhanced Change For Success’s online presence, offering a modern platform that effectively showcases Janine’s expertise and the impactful services she provides. The cohesive design and improved functionality have led to increased user engagement and have positioned the brand as a leader in the corporate wellness space.

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